The evolution of Broadway in the blocks comprising NoMad over the past few years has been nothing short of dramatic. Now, the southwest corner of 30th Street is about to become the most prominent example of the neighborhood’s shifting character as the 476-foot-tall Virgin Hotel begins to rise, at 1225 Broadway.
The blocks surrounding the intersection of 50th Street and Lexington Avenue contain some of the densest real estate in all of Manhattan. Nothing makes that more evident than the new skyscraper being developed by Ceruzzi Properties at 138 East 50th Street, which will eventually stand 800 feet to its rooftop. The latest photos from Tectonic show that the tower has now passed its 40th floor, yet it will still take another few months before it begins to become visible on the Midtown skyline.
Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.
Yesterday, YIMBY brought you fresh renderings of Related’s planned supertall at 50 Hudson Yards. While permits for that project were only partially filed earlier this year, across Hudson Park & Boulevard, the building’s sibling at 55 Hudson Yards has now officially topped-out, as seen in the latest photos from Tectonic.
One Vanderbilt has been in the makings for quite some time, and while it took several years and a special pre-Midtown East rezoning approval for work to begin at the site, things are now chugging along with gusto. Steelwork for the soon-to-be 1,401-foot-tall tower breached street level about a month ago, and now, the future supertall’s crane has arrived on-site, heralding imminent verticality.
