Midtown



701 Seventh Avenue

The Edition Hotel’s LED Screen Gets Ready to Light Up at 701 Seventh Avenue, Times Square

The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.

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111 West 57th Street

Terracotta and Bronze Appear as 111 West 57th Street Continues Climbing Into Skyline, Midtown

Now that 111 West 57th Street is above the floors complicated by the adjacent Steinway Building, which is being integrated into the base of the supertall, the future 1,428-foot-tall tower is shooting upwards. The latest photos of progress come from Streetscaper and Tectonic, and besides new floors being added on a weekly basis, the exterior of the tower is now receiving its terracotta and bronze facade.

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514 Eleventh Avenue

Permits Filed for Silverstein’s Massive Site at 520 West 41st Street

The site of the old Mercedes dealership at 520 West 41st Street has seen several prospective designs covered by YIMBY over the years, including a pair of connected skyscrapers that generated a substantial amount of buzz. Now, permits have finally been filed with the Department of Buildings for the site’s residential tower, which will rise 57 floors and 723 feet to its rooftop.

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