Times Square

Excavation Underway at 159 West 48th Street, Future Home of Hard Rock Hotel, Times Square

On a plot of land along 48th Street between Sixth and Seventh Avenues, excavation has begun for a 445-key Hard Rock Hotel, designed by Berg+ Moss Architects. The hotel’s Times Square outpost will be developed by Extell in a partnership with Hard Rock International, with an address at 159 West 48th Street. Extell purchased the site back in 2011 for $26 million, along with air rights that bring the project up to a potential scope of 225,000 square feet.

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Outdoor Amenities space on the Margaritaville Resort, rendering courtesy The McBride Company

Margaritaville Will Rise at 560 Seventh Avenue, Times Square

Margaritaville is suddenly going to be substantially more accessible to New Yorkers. An eponymous holding company has announced they will open a branded “Margaritaville” hotel at 560 Seventh Avenue, on 7th Avenue and 40th Street, in Times Square, Manhattan. The plan is to build a 29-story hotel with retail space, a three-story restaurant, pool, and rooftop LandShark Bar. Sharif El-Gamal’s Soho Properties is responsible for the development, partnering with the non-union Chip, Andrew Weiss, and MHP Real Estate Services.

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