Times Square

Margaritaville Resort Quickly Sprouts Above Street Level, in Times Square

7:30 am on June 29, 2019 By Michael Young

The upcoming 29-story Margaritaville Resort at 560 Seventh Avenue is rising above Times Square and has already reached its main setback. YIMBY last checked in on the project back in early May, when it had just begun to ascend above street level. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services, and Stonehill & Taylor Architects is the designer. There will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. The projected price for the resort hotel is expected to be around $300 million.

Hotel at 145 West 47th Street Climbs Past Setback, in Times Square

7:00 am on June 25, 2019 By Michael Young

Construction is progressing at 145 West 47th Street in Times Square, where a 343-room hotel is in the works. The 27-story, 141,500-square-foot structure is being designed by Berg + Moss Architects and developed by Tribeach Holdings.

One Times Square’s 300-Foot-Long LED Screen Nearly Completed, in Times Square

7:30 am on May 19, 2019 By Michael Young

One Times Square, aka the Times Tower, is one of the most photographed buildings in the world. Millions of tourists from across the country and around the world constantly take photos of Times Square, formerly called Longacre Square, and the flashing digital advertisements that run nonstop year round. Even more view it during the annual ball drop and lighting of the four numbers at the start of every year since 1904. The culturally iconic and economically famous 25-story skyscraper stands 363 feet tall and is in the midst of getting a 21st century makeover. Six giant screens that once lit the slender northern wall have been taken down and will be consolidated into one 350-foot-tall LED panel. Jamestown is the owner of the property. One Times Square can be touted as the most expensive and lucrative place on the planet to advertise.

1568 Broadway, Rendering courtesy of ARX Solutions

1568 Broadway Begins Billboard Removal Ahead of Structural Demolition, in Times Square

8:00 am on May 11, 2019 By Michael Young

Black shrouds and scaffolding have gone up over 1568 Broadway’s lower floors as crews begin the process of removing its Times Square-facing billboards and marquees. Meanwhile, workers are beginning to gut the interiors of the 470-foot-tall tower ahead of its imminent demolition. Built in 1990, the current DoubleTree hotel will eventually make way for a new 46-story DoubleTree Suites by Hilton. The proposed 550,000-square-foot development, which will be called TSX Broadway, will preserve of the 106-year-old Palace Theatre by raising it three stories up from the ground floor, making way for retail space. The $2.5 billion project is being developed by L&L Holding Company, Maefield Development, and Fortress Investment Group. The site was previously purchased for $450 million.

Margaritaville Resort Begins to Rise Above Street Level at 560 Seventh Avenue, in Times Square

8:00 am on May 5, 2019 By Michael Young

The first floor slabs for a new Margaritavile Resort at 560 Seventh Avenue are beginning to rise above the crowded tourist-congested streets and sidewalks of Times Square. The 29-story building will sit at the intersection of Seventh Avenue and West 40th Street. Coming to the property will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services. The cost to build is expected to be around $300 million.

Ian Schrager Debuts Immersive Digital Art On 20 Times Square’s Wraparound LED Billboard

8:00 am on March 14, 2019 By Michael Young

Developer and entrepreneur Ian Schrager has commissioned two public art projects that have debuted at 20 Times Square, aka 701 Seventh Avenue. The site is home of the EDITION, a newly opened high-end hotel and is one of the newest buildings to be built at the crossroads of the world. The building is also home to one of the largest LED screens in the world. The billboard art is being curated by multimedia design studio Sila Sveta. One of the videos will show an interactive robotic installation that pays homage to Alexander McQueens’ Spring runway show from 1999. The LED board is located on the lower floors of the hotel which sits at the northeastern corner of West 47th Street and Seventh Avenue.

TSX Hotel at 1568 Broadway Prepares For 2019 Demolition in Times Square

7:30 am on December 31, 2018 By Michael Young

While the flashing marquee lights and LED billboards of 1568 Broadway continue to brighten the crossroads of the world, the light bulbs and digital screens will one day turn off as the building prepares for demolition. Plans for the DoubleTree Suites by Hilton call for an entirely new 46-story, 550,000 square foot building dubbed TSX Broadway. The 106-year old Palace Theatre will be the only part of the original site to be preserved, structurally elevated, and integrated into the $2.5 billion dollar redevelopment. L&L Holding Company, Maefield Development, and Fortress Investment Group are the developers who purchased the site for $450 million dollars.

452-Key Marriott EDITION at 20 Times Square Plans For February Opening

8:00 am on November 15, 2018 By Michael Young

20 Times Square, aka 701 Seventh Avenue, is almost complete. The tower already has one of the largest LED screens in Times Square, spanning a whopping 18,000 square feet. In February, doors will officially open to the 517-foot, 42-story, 452-key Marriott Edition hotel, wrapped in glass panels and topped with the logo on its western and southern facades. Witkoff, Ian Schrager Company, Winthrop Realty Trust, and Maefield Development are the developers, while Platt Byard Dovell White Architects (PBDW Architects) is the project’s architect.

Suchi Reddy’s “X” is the Winner of 2019 Times Square Valentine Heart Design

7:30 am on October 24, 2018 By Michael Young

For the past several years, as millions of tourists and visitors have braved the city’s cold February weather, Times Square has shown off its Valentines Day spirit with a new sculpture placed in Father Duffy Square every February, each different and unique from the year before. Last week, Succhi Reddy of Reddymade was chosen as the winner of the 2019 Times Square Valentine Heart Design, and will have her sculpture, titled “X,” constructed and displayed at the plaza and crossroads of the world. This is part of a collaboration between the Times Square Arts organization and AIA New York, and was announced at the Center for Architecture on Monday, October 15, with the winning sculpture chosen out of eight finalists.

Demolition of 1568 Broadway Set to Begin This Winter For “TSX Broadway” in Times Square

7:30 am on September 28, 2018 By Michael Young

The DoubleTree Suites by Hilton has long been located at the intersection of 7th Avenue and West 47th Street. But in a few more years, the soon-to-be former hotel will house Times Square’s newest project, a nearly $2.5 billion redevelopment by L&L Holding Company, Maefield Development, and Fortress Investment Group. With the site purchased for $450 million, they plan to demolish the existing hotel and create a new 550,000 square foot and 46-story skyscraper, dubbed TSX Broadway. Plans also integrate the 105-year old Palace Theater. Approved by the Landmark Preservation Commission in November 2015, the historic structure will be lifted from its foundations and placed 30 feet above street level.

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