Local developer Sam Chang has completed another hospitality project in Midtown West, located at 324 West 44th Street. Based in Long Island City, McSam Hotel Group is one of the largest hotel developers in New York City with over 20 properties across the five boroughs.
On a plot of land along 48th Street between Sixth and Seventh Avenues, excavation has begun for a 445-key Hard Rock Hotel, designed by Berg+ Moss Architects. The hotel’s Times Square outpost will be developed by Extell in a partnership with Hard Rock International, with an address at 159 West 48th Street. Extell purchased the site back in 2011 for $26 million, along with air rights that bring the project up to a potential scope of 225,000 square feet.
Margaritaville is suddenly going to be substantially more accessible to New Yorkers. An eponymous holding company has announced they will open a branded “Margaritaville” hotel at 560 Seventh Avenue, on 7th Avenue and 40th Street, in Times Square, Manhattan. The plan is to build a 29-story hotel with retail space, a three-story restaurant, pool, and rooftop LandShark Bar. Sharif El-Gamal’s Soho Properties is responsible for the development, partnering with the non-union Chip, Andrew Weiss, and MHP Real Estate Services.
Today, YIMBY has a look at plans for the restoration and expansion of Cort Theater, at 138 West 48th Street, between Sixth and Seventh Avenues. The building is in the heart of the Times Square Theater District, and was designed by Thomas W. Lamb, first opening its doors back in 1912.
Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.