Times Square

701 Seventh Avenue’s 18,000-Square Foot LED Screen Goes Live, Times Square

7:30 am on August 23, 2017 By Nikolai Fedak

Last week, YIMBY reported that testing had begun on 701 Seventh Avenue’s enormous new billboard. Now, it has been activated in full, as photographed yesterday by mchlanglo793. The 18,000 square-foot LED screen is the largest in Times Square, and will soon be joined by a 17,000 square-foot screen immediately across the street, at 1568 Broadway, site of the former Doubletree Hotel. As for 701 Seventh Avenue, aka the Marriott Edition Times Square, the exterior is almost fully glassed, and opening is a few months out.

The Edition Hotel’s LED Screen Gets Ready to Light Up at 701 Seventh Avenue, Times Square

7:30 am on August 15, 2017 By Nikolai Fedak

The new Marriott Edition Hotel coming to 701 Seventh Avenue, in Times Square, is approaching its opening day, with glass now covering most of the exterior per the latest photos from Tectonic. While the tower portion of the development stands 42 floors and 512 feet to the rooftop, barely cracking into the mid-levels of the Midtown skyscraper plateau, the base of the development will imminently become iconic on a global level, thanks to an 18,000 square-foot LED screen that promises to become the largest and brightest in Times Square.

Renovation Planned for Four-Story, 240,000-Square-Foot Retail Building at 247 West 42nd Street, Midtown

2:00 pm on January 5, 2017 By Reid Wilson

Tishman Realty is planning a $65 million renovation on the four-story, 240,000-square-foot commercial-retail building at 247 West 42nd Street, in the Times Square section of Midtown. The 400-foot-long structure, which includes the retail space under the Westin Hotel at the corner of Eighth Avenue, will receive a more streamlined and modern façade, with billboard advertisements. The property owner plans to keep some existing tenants while replacing others, Crain’s reported. Construction is expected in 2018, with occupancy anticipated in 2019.

42-Story, 452-Key EDITION Hotel Ascends at 701 Seventh Avenue, Times Square

1:00 pm on November 15, 2016 By Reid Wilson

Vertical construction is moving full steam ahead on the 42-story, 452-key EDITION hotel (by Marriott) under development at 701 Seventh Avenue. That’s on the corner of West 47th Street in the heart of Times Square. The progress can be seen thanks to a photo posted to the YIMBY Forums. The tower, dubbed 20 Times Square, will rise 517 feet above street level and will contain 269,769 square feet of commercial space, according to the latest building permits. Retail space will be located on two cellar levels and the ground through fourth floors. Actual hotel rooms will be located on the 14th through 40th floors.

Renovation Underway at Three-Story, 160,000-Square-Foot Retail Building, 1530 Broadway, Times Square

6:30 am on July 21, 2016 By Reid Wilson

The former flagship Toys “R” Us store closed last December, leaving vacant the three-story, 160,000-square-foot building at 1530 Broadway, located between West 44th and 45th streets in Times Square. Since then, work has been underway to…

Rendering of 1568 Broadway. Credit: ArX Solutions

Revealed: Redevelopment of DoubleTree Hotel Site, 1568 Broadway, Times Square

8:00 am on July 11, 2016 By Evan Bindelglass

In November, the Landmarks Preservation Commission approved the lifting and reconfiguration of the landmarked Palace Theater at 1564 Broadway. Now, thanks to EB-5 documents, we have full renderings of what the DoubleTree Hotel site surrounding it will look like once the redevelopment is finished.

445-Key Hard Rock Hotel Under Development at 159 West 48th Street, Midtown

6:00 am on June 7, 2016 By Reid Wilson

Over the weekend, it was revealed, by the New York Post, that Extell Development is partnering with Hard Rock International to build a Hard Rock Hotel at 151-159 West 48th Street, located mid-block between Sixth and Seventh avenues, near Times Square in Midtown. Now, a rendering and additional details have been released in a Curbed NY report. The hotel tower will boast 445 rooms, a lobby lounge, a restaurant and bar, a rooftop lounge, and an underground speakeasy-style establishment. The hotel will also feature iconic music memorabilia, like many Hard Rock locations do. The 13,153-square-foot site is currently occupied by a seven-story parking garage and a five-story tenement building. Permits were filed to demolish the garage in February. The assemblage can accommodate 180,336 square feet of commercial development as-of-right. Additional air rights can be acquired elsewhere on the block and from around the district, as the site sits within the special Times Square zoning district.

Plans for ‘Gulliver’s Gate’ Tourist Attraction Move Forward at 216 West 44th Street, Times Square

6:30 am on May 13, 2016 By Reid Wilson

Late last year, news broke that E&M Associates and Eiran Gazit were planning to build a 49,000-square-foot Times Square tourist attraction in part of the 12-story former New York Times Building, an individual landmark at 229 West 43rd Street and 216 West 44th Street (the north building is not landmarked), in Midtown. Now, the team has filed plans with the Department of Buildings for the project, dubbed Gulliver’s Gate, The Real Deal reports. The ground floor portion will include the reception and ticketing areas, as well as a gift shop, while the second will host the main exhibit. The project is expected to begin the city’s Uniform Land Use Review Procedure (ULURP) shortly. It also requites exterior alterations to the 43rd Street side, which will need to be approved by the Landmarks Preservation Commission. Last November, the team signed a 15-year lease for part of the ground floor and the entire second floor of the building. Kushner Companies acquired the retail portion of the property, which also contains office space, in early 2015 for $296 million. If all goes as planned, completion can be expected in 2017. Stanley Wong’s SP WONG Architect is the architect of record.

Rendering of new 43rd Street entrance to the Paramount Building.

Paramount Building Entrance, 1501 Broadway, Moving Because of Times Square Pedestrian Plaza

8:00 am on March 17, 2016 By Evan Bindelglass

On Tuesday, the Landmarks Preservation Commission approved a plan to relocate the entrance to the Paramount Building, an individual landmark at 1501 Broadway in Times Square, from Broadway on to West 43^rd Street.

Times Square Theater, 2014. Via Google Maps.

Event Planner Leases Long-Vacant Times Square Theater At 217 West 42nd Street, Midtown

6:30 am on March 3, 2016 By Reid Wilson

The long-vacant Times Square Theater, located at 217 West 42nd Street, between Seventh and Eighth avenues in Midtown, may have another chance to be used, according to the New York Post. Singapore-based Oracle Projects International, which produces and designs events, has reportedly leased the property. The former theater is overseen by the state’s Historic Preservation Committee as well as New 42nd St, a nonprofit that leases the theater (and five others) in a 99-year lease. In recent years, the building was leased twice with different reuse projects in mind, but both failed to come to fruition. The latest plan would likely include, at the very least, minor alterations to, or a restoration of, the existing building. The building’s interior and exterior were on the Landmarks Preservation Commission’s backlog, but were removed from the calendar without prejudice last month.

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