The upcoming 29-story Margaritaville Resort at 560 Seventh Avenue is rising above Times Square and has already reached its main setback. YIMBY last checked in on the project back in early May, when it had just begun to ascend above street level. Sharif El-Gamal of Soho Properties is developing the site along with MHP Real Estate Services, and Stonehill & Taylor Architects is the designer. There will be a three-story restaurant, an outdoor swimming pool with plentiful seating and beach-themed motifs, and a rooftop bar called the LandShark Bar & Grill. The projected price for the resort hotel is expected to be around $300 million.
Recent photos show the pace of progress on the reinforced concrete superstructure. The rest of the smaller floor plates above the podium levels should take shape much faster.
The property sits at the intersection of Seventh Avenue and West 40th Street. The Port Authority Bus Terminal and a number of subways are all within a very short walking distance. These include the N, Q, R, W, 1, 2, 3, 7, and S at Times Square-42nd Street; the B, D, F, and M trains at 42nd Street-Bryant Park to the east; and the A, C, and E at 42nd Street-Port Authority Bus Terminal to the west.
A total of 234 rooms will be created for the resort. Topping out is likely to occur early next year.
Margaritaville Resort is slated to be completed in fall 2020.