Rockefeller Group and the Rockwell Group have submitted a proposal to the New York City Landmarks Preservation Commission (LPC) for alterations at 10 Rockefeller Plaza in Midtown, Manhattan. Assembled by SLCE Architects, the application details a redesign of the building’s 48th Street entryway, as part of an adaptive reuse effort converting portions of the structure into a hotel.
Rendering of 50 Rockefeller Plaza, via LPC proposal.
The proposed work includes the removal of the existing entry and canopy, and the installation of a new limestone enframement that matches the existing façade. A new marquee will feature laminated glass with a woven metal mesh interlayer and nickel silver framing. The entrance will include bronze doors, backlit signage, and updated lighting elements such as cove and coffer lighting with frosted glass panels. Additional sidewalk improvements are also proposed, including granite curbs and bluestone pavers to align with existing Rockefeller Center streetscape elements.
Rendering of 50 Rockefeller Plaza, via LPC proposal.
Interior work includes a reconfiguration of the hotel lobby and shared service spaces, with material finishes such as dark gray terrazzo flooring and custom plaster ceilings. The new storefront will maintain contextual alignment with adjacent buildings, using limestone panels, statuary bronze, and nickel finishes. Plantings and new tree pits are incorporated to enhance the pedestrian environment along 48th Street.
Rendering of 50 Rockefeller Plaza, via LPC proposal.
10 Rockefeller Plaza is located within Rockefeller Center, and is accessible via several subways. Nearby stations include the B, D, F, and M trains at 47–50 Streets–Rockefeller Center, and the N, Q, and R trains at 49th Street.
The public hearing is scheduled for November 25.
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Excellent work. Redesign fits perfectly with Rock Center look.
Is it 10, as headline and text say, or 50, as captions say?
Might turn out great, but when I read of a “renovation proposal” at Rock Center, an alarm goes off in my head..
How do you improve on what exits there already…
Don’t fiddle with it..
A while back I read that the hotel will be run by the same group that runs the Little Nell Hotel in Aspen. I wonder if that is still the case? A Google search was inconclusive.
This will be a bit complicated. The DOT controls street curbs and the Parks Dept. the street trees, in addition, to the landmarks people.
Pretty sure the image captions are wrong. The building pictured (and the front entryway being on 48th street and matching the diagram) is 10, not 50. 50 is north one block between 50th and 51st street and is connected to the Radio City building. 10 is on the south end and contains the Christie’s auction house and an NBC news studio. (Not to be confused with the NBC headquarters across the street at 30 Rock)