Margaritaville Resort Nears Completion at 560 Seventh Avenue in Times Square, Manhattan

560 Seventh Avenue. Photo by Michael Young

Façade installation is nearing completion on the Margaritaville Resort New York at 560 Seventh Avenue in Times Square. Designed by Stonehill Taylor and developed by Sharif El-Gamal of Soho Properties along with MHP Real Estate Services, the 29-story, 375-foot-tall tower will yield 234 guest rooms with island-inspired interior designs. The project, which is located at the corner of Seventh Avenue and West 40th Street, is expected to cost around $300 million.

Recent photos show the glass envelope nearly finished on the main southern and slim eastern profiles. A substantial amount of progress has occurred since our last update in late May, especially on the multi-story podium, which is now fully clad in floor-to-ceiling glass with thin metal mullions and teal-tinted spandrel panels. Sidewalk scaffolding, orange and white construction barriers, and metal fencing remain at street level, while the hotel’s logo can be seen displayed along Seventh Avenue. A glass-lined staircase is perched on the eastern side of the podium, allowing guests to move between levels while taking in the surrounding views.

560 7th Avenue. Photo by Michael Young

Below is a rendering that was spotted on the main website showing the completed amenity offerings in the podium.

560 7th Avenue. Rendering seen from Margaritaville Resort New York’s main website.

A smaller rendering shows a dusk shot of the hotel with the guest rooms illuminated.

560 7th Avenue. Rendering seen from Margaritaville Resort New York’s main website.

Work is still progressing at the parapet, where the extended mechanical sections are in the process of being enclosed. Scaffolding rigs hang off the sides as workers cover the concrete surfaces from the external assembly. It appears there are two levels of glass railings on the southern corner that will likely be part of the anticipated rooftop bar, called the 5 O’Clock Somewhere Bar. This high point will provide views overlooking Times Square. Other eateries planned to operate on site are Jimmy Buffett’s Margaritaville Restaurant, Margaritaville Restaurant & Tiki Bar, and Landshark Bar & Grill.

560 7th Avenue. Photo by Michael Young

560 7th Avenue. Photo by Michael Young

Margaritaville Resort New York will yield 4,861 square feet of ground-floor retail space with 160 feet of frontage spanning both West 40th Street and Seventh Avenue. The podium will be topped with a year-round outdoor swimming pool on the fourth floor and have a beach-themed design. Guest room features include walk-in rain showers, St. Somewhere bath amenities, a Keurig coffee maker, complimentary Wi-Fi and USB outlets, and Margaritaville bed linens.

Based on the pace of progress, YIMBY expects the hotel to open to sometime later this year.

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12 Comments on "Margaritaville Resort Nears Completion at 560 Seventh Avenue in Times Square, Manhattan"

  1. 5 O’Clock Somewhere Bar..a great name.

    • I know! All the restaurants that are to come at the Margaritaville Resort have some very weird names, yet I quite like them at the same time.

  2. Why is this a thing?

  3. Not sure why people would travel to NYC to stay at a tropic themed hotel, but the structure itself looks great. I hope the restaurants and bars have better success than Senior Frog did.

  4. Jacqueline Daniels | January 14, 2021 at 11:06 am | Reply

    I am glad hotel is completed i was waitng for it Margaritaville Im so excited about Im going too visit it too

  5. oh boy I will definitely go there since they have a ” Keurig coffee maker, complimentary Wi-Fi and USB outlets, and Margaritaville bed linens.”
    Imagine Bed Linens Wow ! You can’t get these type of amenities anywhere else!
    I’m doing the advanced booking now before its too late and all the rooms get booked up!
    Yea right! This will be a homeless shelter as soon as it opens up.

  6. Randall Cummings | January 14, 2021 at 2:18 pm | Reply

    Are those real palm trees if so I wonder how they will like north eastern weather?

    • Edward Kowalski | January 14, 2021 at 3:31 pm | Reply

      They purchase the trees in late Spring and let them die in early Winter. For such an organization this is a low cost item.

      • Randall Cummings | January 15, 2021 at 3:33 pm | Reply

        I understand money is no object for some. But if I understand you they will replace every spring? Thankyou for information!

  7. This project is so stupid, yet I love everything about it…not like I’m ever gonna stay here.

    • Seconded. Though, seems really short and low budget for that location. Why not a 4 star super tall Margaritaville? And, there is no giant LED screen on the front. It needs a giant LED screen. Or, at least a five story giant water slide into the podium pool. Or, hopefully, both.

  8. Magnus Liberson | January 15, 2021 at 1:36 pm | Reply

    I can already taste the food now. Lobsters for lunch and fish for dinner! Can’t wait to bring my wife here, then the next night we might come again.

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