Construction is rising on 711 Seventh Avenue, a 32-story hotel tower in Times Square. Designed by Gene Kaufman Architect and developed in a joint venture between general contractor Flintlock Construction Services and Atlas Hospitality under the 711 Seventh Hotel Associates LLC, the 343-foot-tall structure will yield 400 guest rooms under IHG Hotel & Resorts’ voco brand. Capital Industries served as the demolition contractor for the three low-rise former occupants of the L-shaped parcel, which has frontage along Seventh Avenue and West 48th Street.
Substantial progress has unfolded since our last update in late August, when demolition had recently concluded and the site sat covered in masonry rubble. In the intervening months, excavation and foundation work concluded and the reinforced concrete superstructure has begun to ascend above street level. Recent photos show the lower floors of the multi-story podium standing above the sidewalk scaffolding. Construction should accelerate after crews surpass the podium setback and reach the main tower.
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
Photo by Michael Young
The main rendering depicts the western elevation of the building. A tall billboard is shown standing above the entrance along Seventh Avenue and exceeding the height of the podium. The tower is clad in a glass curtain wall on the northern and western elevations and left blank with what appears to be EIFS panels enclosing the walls facing the two low-rise holdouts at the corner of the block. A pair of shallow setbacks on the northern face lead to a flat parapet and gray mechanical bulkhead.
Construction is being financed with the help of a $120 million loan brokered by Beach Point Capital Management.
The nearest subways from the hotel are the N, R, and W trains at the 49th Street station on Seventh Avenue and the 1 train at the 50th Street station on Broadway.
711 Seventh Avenue is anticipated to be completed in December 2025, as noted on site.
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No tower crane?
Pure White Bread with Mayonaise. Boring! Artless. Add your Comment…..
How many more glass boxes must we suffer through?
People like natural light and big windows. Why would we build anything else?
The best part of all these glass box hotels jammed in next to each other is the “free entertainment” available to hotel guests!
Forget the chaos of Times Square on the streets below… just grab a good pair of binoculars and a cellphone, and enjoy! 🤗
And yet, some YIMBY commentators will still like ugly glass towers like this over traditional bricks -_-
It is good to see the grime wiped off the face of Times Square, even if the wiping towel happens to be bland.
I’m glad that billboard on the bottom at least covers some of the facade
I kind of like that too.
It reminds me of my idea to “fix” all the awful setback towers in the west 30s by erecting metal vertical “trellises” that can grow vegetation like ivy etc. at a vernacular-appropriate height to recreate a the pre-existing street wall without it counting as structure. The lower 6,8,10 floors or so would receive a nice green screen that acts as noise and visual blanket creating a pleasant outdoor room effect while also covering the hideous exposed walls of the older taller neighboring buildings.
Boring but significantly better than what was there.
Is this the last destruction of what was music row? I used to love to go to music Row in the 80s and early 90s.
Not as awful as Kaufman’s usual dreck. That is as kind a comment as can be made about this. I wish he would not inflict his work on major avenues. He should be banished to mid-block side street locations.
He should be banished to Los Angeles.
The best outcome is that the building just disappears.
OFC here come the usual NewYorkYimby folks who have fetishes for brick buildings and demonize any tall glass buildings. I like stone (granite) buildings but they are very expensive to be high-rise, so unless you guys are paying up stop complaining.
I am not a NIMBY person, nor am I opposed to tall glass buildings. However, there are GOOD glass buildings, and then there are dreadful ones. Kaufman’s products are almost always in the latter group. This one is not awful, just exceedingly mediocre. Look, we all know that developers love the cost advantages and greater amounts of sunlight that glass buildings permit. There are plenty of ways in which to dress it up, and not all of them break the bank.
which glassbuilding is o.k. to you then?
Wow, what an ugly building!
I love reading all the comments that Kaufman brings. In all honesty, his work usually looks better than the rendering. He isn’t going to win many style awards, but he is very good at what he does: he listens to his clients and designs based on their needs and budget. It isn’t illegal. JPM can spend obscene amounts of money building a palace but most can’t. Most of NYC isn’t filled with iconic towers so once again our eyes will meander to another building.
exactly my thoughts. OFC I want expensive granite buildings (like, Grand Central or NY Public Library) or RAMSA granite high rises but not everyone can afford it
Will the main tower be flush against the Edition next door? Hope it doesn’t awkwardly jet out with a partial blank concrete wall on the south side. Like a book that didn’t get pushed all the way into the shelf
If my father owned a glass factory for this tower, I will smile and be proud without being shy: Thanks to Michael Young.
Looks Great A fantastic addition to Times Square