The Hard Rock Hotel is steadily rising toward its 442-foot-tall parapet in Times Square. Located at 159 West 48th Street between Sixth Avenue and Seventh Avenue, the 225,000-square-foot, 445-room project is designed by Berg + Moss Architects and is being developed by Extell and Hard Rock International.
Photographs from Tectonic reveal the substantial progress the reinforced concrete superstructure has made since YIMBY’s last update in January.
Several minor setbacks are positioned on the eastern and southern edges of the skyscraper, which culminates in large blank walls adorned with an illuminated Hard Rock logo. Below this signage is a planned outdoor rooftop bar, one of the hotel’s most prominent amenities. The building will also feature an underground speakeasy.
Curtain wall installation has yet to commence, though work could begin as early as this summer. Almost all of the glass panels will be positioned along the southern elevation facing West 48th Street, and we could expect the same for any rooms that face to the north. The eastern and western profiles appear to be left as blank concrete walls. A second Hard Rock Hotel logo is depicted around the midpoint of the edifice on the slim western elevation.
Extell’s latest hotel development is steps away from the heart of Times Square and a number of retail, dining, and entertainment venues. The closest subways are the N, R, and W trains at the 49th Street subway station. The 1 train is also not far away at the 50th Street station on Broadway.
Construction appears to be on track to conclude sometime in the second half of 2021, or early 2022 at the latest.