Construction has reached street level at 1710 Broadway, the site of a 54-story hotel skyscraper in Midtown, Manhattan. Designed by Moss Architects and developed by RIU Hotels and Resorts, the 633-foot-tall structure will yield 673 hotel rooms, as well as two 300-seat restaurants and a lounge bar. The 8,848-square-foot development site has 129 feet of frontage at the corner of Broadway and West 54th Street.
Foundation work concluded since our last update in July, when excavation was still progressing below street level behind the wraparound sidewalk fencing. The substructure has now reached the street, and steel rebar protrudes across the site at the locations of the forthcoming perimeter and interior walls. Formwork and metal shoring were seen arriving on flatbeds in preparation for the imminent concrete pouring. YIMBY expects the podium levels to finish formation before the end of the year, with a topping out sometime later in 2026.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
The renderings in the main photo and show 1710 Broadway beginning with a multistory podium clad in glass and light gray metal paneling. Above, the tower rises with a series of shallow setbacks leading up to a flat roof, and features a contrasting envelope with darker gray paneling. Illuminated RIU signage is shown at the top of the skyscraper, and a tall billboard will be positioned near the base of the narrower southern elevation.
Rendering courtesy of Moss Architects.
Rendering courtesy of Moss Architects.
The property was formerly occupied by a six-story commercial building, as seen in the below Google Street View image from before its demolition in 2024. The structure previously housed the offices of disgraced rapper Sean “Diddy” Combs’ company Bad Boy Entertainment.
1710 Broadway, via Google Maps
Multiple proposals have been put forth for 1710 Broadway over the years, including scrapped plans for a supertall in 2014 and a 60-story residential and hotel skyscraper in 2015. After acquiring the property and 360,000 of air rights for $268 million in 2017, Extell Development sold it to the Spanish hotel chain for $173 million in 2023.
The nearest subways from the development are the N, Q, R, and W trains at the 57th Street–7th Avenue station to the northeast and the B, D, and E trains at the 7th Avenue station to the south at West 53rd Street.
1710 Broadway’s anticipated completion date is slated for 2027, as noted on site.
Subscribe to YIMBY’s daily e-mail
Follow YIMBYgram for real-time photo updates
Like YIMBY on Facebook
Follow YIMBY’s Twitter for the latest in YIMBYnews
This one hurts.
A gem lost and an undeserving uninspired replacement.
You are right. Even saving the former facade and incorporating it into that basic tower would have been better than the awful base shown in the renderings. I had to check the architect of record twice because this is so reminiscent of another architect who is very good at value engineering and meeting developer’s very tight requirements. Here’s to hoping it turns out better than the renderings.
Yeah, I thought it was a Gene Kaufman “design”, as well. This really sucks. 54 stories of meh.
Wow! Me too! “Kaufman” entered my head as soon as I saw that rendering. How damning to an architect when everyone associates deplorable design with him. He has earned a place in architectural history.
Very cheap looking “design.”
No bueno.
“..as well as two 300 seat restaurants”..that there sure is a lota seats 🙂
Truly awful.
And looks like there’s room to put more billboards all over this building..It could only help.
But what is that trellis like thing going up the far side in this top rendering?.. at least it looks somewhat interesting..
A truly beautiful building lost to this cheap looking and overpriced hotel. Wake up New York, we keep losing what makes us unique to the world.
So disappointed with how this hotel looks at street level. Why on earth is it so unfriendly and blatantly ugly at entry?
What about the “homeless”? I’m worried ,they live on the streets…Is there a building for these people?🙏🏻
no one is entitled to live in NYC for free, the most expensive metro in the US
LOL
city gives billions upon billions to the homeless industrial complex. Everyone in city is guaranteed a roof over their heads from wherever they are from. We are magnet already. none of it solves anything the situation only gets worse. Exactly where do you think the billions come from ?
Y’all are arguing with a bot, probably of Chinese or Russian origin—hilarious!
Hey RIU – or is FU ? this design is a real FU to New York.
The design is awful and the existing base would have been perfect for a tower on top. Sure it might have cost a few dollars more.
so short sighted on your part. You want to be embraced by New Yorkers, not shunned. Still time to rethink and build something better.
…..and whey the mostly blank wall facing south?
Thats the money shot of Times Square bowtie. and the ball drop.
Folks will pay a premium for rooms with south view.
Whoever is charge of planning and design here should be fired.
Fail!!! Should have kept the old stone facade instead of this cheap plastic looking thing.
RIU is an acronym of what?