Downeaster Development and TANTUM Real Estate have broken ground on The Elbie, a new rental building at 305 Broadway in Long Branch, New Jersey. Designed by Rotwein + Blake Associates, the four-story project will yield 78 units, along with ground-floor retail space.
Apartments at The Elbie will be offered in one- and two-bedroom configurations, including a limited number of one-bedroom-plus-den layouts, with some residences set to include private terraces or balconies. The building will step down to three stories along Sixth Avenue to better relate to the surrounding residential area.
Rendering of The Elbie. Designed by Rotwein + Blake Associates.
The property will include about 8,000 square feet of indoor amenities, including lounge and co-working areas in the lobby, plus a fitness center, clubroom, game room, and an I-Suite recording and podcast studio on the second floor. A landscaped outdoor terrace is set to feature a barbecue area, fireplace, seating areas, lawn, and raised planters. The project will also include about 4,000 square feet of retail space, covered podium and surface parking, and a stormwater management system designed by Dynamic Engineering.
The project site at 305 Broadway sits across from Slochum Park and near the city’s public library, with walkable access to Long Branch station, which is served by NJ Transit’s North Jersey Coast Line.
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Design right out of 2006, the 20-year rule strikes again.
But it looks quite nice.
This is a very common form of New Jersey development — a masonry base with wooden construction above. These are usually a floor or two taller.
very dated cheesy faux-traditional 2000s design
People tend to prefer traditional-style housing. One finds neo-colonial and neo-Victorian houses, but not neo Art Deco or Modern. Tudor Revival houses, and even apartment buildings, were very popular in the early 20th century.
IDK man the Brooklyn Tower (and perhaps even 270 Park Avenue) are very neo-deco. There’s a really good video by Stewart Hicks about Art Deco revival, particularly in Chicago, but it applies to New York as well.
Where’s all the people complaining that nothing is ever made of brick? Now the problem is “it’s too 2006”? It looks nice.
Mediocrity