LPC To Review Proposal For 694-696 Madison Avenue In Manhattan’s Upper East Side

Photograph of 694-696 Madison Avenue, via LPC proposalPhotograph of 694-696 Madison Avenue, via LPC proposal

The New York City Landmarks Preservation Commission (LPC) is set to review a proposal for modifications to 694-696 Madison Avenue, a mixed-use brownstone on Manhattan’s Upper East Side. Assembled by Kenneth Park Architects, the proposal aims to update the building’s façade and interior to accommodate a new storefront for Loewe, a fashion brand.

Historical photograph of 694-696 Madison Avenue, via LPC proposal

Historical photograph of 694-696 Madison Avenue, via LPC proposal

Rendering of 694-696 Madison Avenue, via LPC proposal

Rendering of 694-696 Madison Avenue, via LPC proposal

Rendering of 694-696 Madison Avenue, via LPC proposal

Rendering of 694-696 Madison Avenue, via LPC proposal

If approved, the project will replace the existing storefront with new materials, including brass framing and a gray stone base. The proposal also includes cleaning and restoring the existing brick, installing a white retractable awning featuring Loewe’s branding, and adding walnut-finished wood mullions. Additionally, second-floor windows will be replaced with new frames matching the building’s original design.

Rendering of 694-696 Madison Avenue, via LPC proposal

Rendering of 694-696 Madison Avenue, via LPC proposal

At the rear of the property, plans call for the removal of fire escapes and outdated mechanical equipment, which will be replaced by new brickwork. The proposal also includes the addition of a new bulkhead and an elevator providing access to all floors.

Photograph of the rear of 694-696 Madison Avenue, via LPC proposal

Photograph of the rear of 694-696 Madison Avenue, via LPC proposal

Transit nearby the property includes subway stations serving the N, Q, R, W, and F train lines.

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6 Comments on "LPC To Review Proposal For 694-696 Madison Avenue In Manhattan’s Upper East Side"

  1. Looks like an improvement.

  2. The plans they submitted to the LPC show they are removing all of the apartments on the upper 3 floors of this building.

  3. David of Flushing | January 21, 2025 at 2:51 pm | Reply

    It is strange to see the old style fire escapes which allow you to go horizontally to a window in the neighboring building, but not down to the ground. I thought these had be outlawed unless they were retained as “balconies.” Advertising awnings are a bit of a blight.

  4. I love the design!

  5. How wonderful to see investment in Madison Avenue after the entire avenue was empty and blighted !

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