United American Land has revealed the first renderings of 277 Canal Street, its forthcoming affordable housing project designed by Morris Adjmi Architects in Soho, Manhattan. The building is on track to be the first completed project following passage of a controversial neighborhood rezoning of 55 city blocks.
When complete, the building will top out at 13 stories with 100 rental apartments and a ground-floor retail component. The unit mix will include market-rate units and a 25-percent affordable housing designation as required by the new zoning.
The building will rise above the roof level of the existing two-story commercial structure at the property. The new construction is designed to complement the historic character of the neighborhood, with a façade composed of textured red brick, bronzed metal, and ornamental terracotta cladding.
Rendering of 277 Canal Street’s terracotta and brick facade – Courtesy of UAL
“United American Land is a family business with ties to this community going back over 35 years; historic preservation of this iconic neighborhood in our DNA,” said Albert Laboz, principal of United American Land in a statement shared earlier this year. “At the same time, we are deeply invested in the goals set out in the rezoning that affordable housing should be accessible and equitable, and we are grateful to share this proposal with Soho that achieves both aims.”
The new announcement did not include an anticipated completion date.
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glad they’re actually taking the local architectural context into account when designing the facade. and great that there’s gonna be housing here!
Fantastic. Look forward to future posts.
Beautiful design! This location is as transit-rich as it gets. Ashame the City couldn’t throw in greater incentives to encourage more affordable apartment share here.
Al’s the best.
Hey Eric Adams @NYCmayor this is how you do it. Keep our historical buildings while expanding housing that is so desperatlely needed. Are these units truly affordable? Most designations are not and are a sad joke.
United American Land proves they should be getting the lion’s share of new and truly affordable building projects. Stop placating the super-rich.
Me and my wife just hoping thanks
Hope we get the apartment thanks
Hope we get the apartment thanks I I’m Retired and living with my wife
hooray
don’t give the developer too much credit for not demolishing the 2 story building there because
the only reason they’re building on top is because it’s an historic neighborhood
Ah, the old home of the Pearl River store. I like the new addition to this structure. The revival of terra cotta in recent years was not something expected. It seemed glass had become the only acceptable facade. My only concern is that the elaborate brickwork may be difficult to repoint when the time comes.
adjmi and terra cotta ring my bells. more!
Excellent!!!