Exterior work is nearing completion on the 476-foot-tall Virgin Hotel at 1225 Broadway in NoMad. Designed by Stantec and developed by Lam Group, the 38-story rectilinear tower will yield 300,000 square feet and 460 hotel rooms managed by Sir Richard Branson of Virgin Group. The property sits on an angled trapezoidal plot bound by Broadway, West 29th Street, and West 30th Street. This will be the first Virgin Hotel establishment in New York City.
Since our last update in March, more progress has occurred on the steel-framed podium, which is the last section of the building awaiting completion.
Close-up shots of the podium show the look of the floor-to-ceiling glass, light-colored metallic spandrels, and thin white horizontal louvers that are found on the northern and southern ends of the podium. The railings along the edges on top of the podium should be installed soon. This area will feature outdoor amenities including a swimming pool and lounge areas. The podium will also contain 90,000 square feet of retail space and an underground 22,000-square-foot golf store called Swingers: A Crazy Golf Club.
When viewed from street level, the rectangular panels on the eastern elevation create a shimmering effect. The same pattern is utilized on the opposite western side, which illuminates in the same manner in the afternoon lighting.
The Virgin Hotel features several corner setbacks and cantilevers that break up the monolithic appearance of the edifice, which terminates with a flat roof parapet.
No official opening date has been announced for the Virgin Hotel. However, given the state of progress, this could occur sometime either closer to the end of this year or in early 2022 at the latest.