Virgin Hotel’s Upper Façade Complete as Podium Work Continues at 1225 Broadway in NoMad

Virgin Hotel at 1225 Broadway. Rendering by Stantec

Exterior work is getting closer to completion on the Virgin Hotel, a 476-foot-tall tower at 1225 Broadway in NoMad. Designed by Stantec and developed by Lam Group, the 38-story project will yield a total of 300,000 square feet with 460 hotel rooms. Sir Richard Branson of Virgin Group will be in charge of managing the property, which will be the first Virgin Hotel in New York City.

Recent photos show the state of progress at the 1225 Broadway, which is located between West 29th Street and West 30th Street. The remainder of the glass curtain wall panels have been installed on the upper portion of the tower since our last visit in late May.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

The color of the metal panels on the western profile changes with the light and time of day.

1225 Boradway and the Empire State Building. Photo by Michael Young

The western façade of 1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

A two-story rectangular box of floor-to-ceiling glass subtly protrudes from the building that faces towards the Hudson River.

1225 Broadway and the Empire State Building. Photo by Michael Young

Looking east at 1225 Broadway. Photo by Michael Young

The last portion of the building awaiting completion is the podium, where the majority of the steel superstructure has been assembled. Installation has yet to commence on the walls of floor-to-ceiling glass that will hug the angled corners and long frontage facing Broadway. The main rendering shows these floors employing a mix of transparent glass, large advertisements plastered above the ground floor, and the Virgin logo on the northern end above the main entrance.

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

1225 Broadway. Photo by Michael Young

The podium will contain 90,000 square feet of retail space, while an underground 22,000-square-foot golf store called Swingers: A Crazy Golf Club will sit directly below grade. Also part of the design program is an outdoor swimming pool.

1225 Broadway will most likely finish and open sometime in 2021. An official revised completion date has not been announced.

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8 Comments on "Virgin Hotel’s Upper Façade Complete as Podium Work Continues at 1225 Broadway in NoMad"

  1. Beautiful photographs..the shot with the Empire State Building in the center belongs in a ‘History of Architecture’ textbook.

  2. The Virgin Hotel has a kind of cheap feel to it unfortunately. Somewhat disappointing.

  3. Looks great . Take your time to finish . 90% empty on NYC with COVID crisis.

  4. Michael D. Skelly | October 18, 2020 at 11:39 am | Reply

    just what the city needs, another hotel, just glass with pop outs, like those on r.v. except you cant drive it away.

  5. Beautiful building!

  6. Really cool ! Well done 👍

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