Virgin Hotel’s Exterior Nearing Completion At 1225 Broadway, in NoMad

Virgin Hotels, 1225 Broadway, image from VOA Architects

The Virgin Hotel at 1225 Broadway in NoMad is steadily making its way toward completion. The glass curtain wall is closing in on the upper portions of the flat roof parapet, while more steel columns, beams, and metal decking for the podium section of the property have been inserted into place. There will be a total of about 300,000 square feet of newly built space, mostly being allocated towards the 460 hotel rooms. The podium will contain 90,000 square feet of retail. Lam Group is the developer of the property, and Sir Richard Branson of Virgin Group will be in charge of managing the address.

The top part of the building where the water towers and mechanical equipment are located have yet to be covered. For now they can be seen from afar. Meanwhile the angled envelope of the first few floors along Broadway, West 29th Street and West 30th Street is becoming more apparent. Part of the roof on the northern end of the property’s podium levels has also been completed. There will be an outdoor swimming pool, lounge areas, and a 22,000-square-foot golf store called Swingers: A Crazy Golf Club.

1225 Broadway’s northern elevation. Photo by Michael Young

The northern end of the podium with part of the roof already in place. Photo by Michael Young

Looking up the eastern elevation. Photo by Michael Young

The bottom of the eastern elevation where the hoist meets the ground. Photo by Michael Young

The southern corner. Photo by Michael Young

The southern end of the podium structural frame is now going up. Photo by Michael Young

Looking from Fifth Avenue. Photo by Michael Young

Looking from Fifth Avenue. Photo by Michael Young

A close-up of the top. Photo by Michael Young

The best angle to see the building is either looking south on Broadway from Herald Square, or looking north from the same street but from NoMad. The height will comfortably fit within the growing and rapidly changing skyline of the neighborhood. NoMad is still undergoing a major transformation as other nearby hotels and commercial buildings are also under construction.

Completion of 1225 Broadway is expected sometime next year.

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6 Comments on "Virgin Hotel’s Exterior Nearing Completion At 1225 Broadway, in NoMad"

  1. Very nice.

  2. Interesting to note that even in an enclosed roof plant area, the water storage tank is still the same-old, quaint, vintage design. From the photo, it can’t be seen but doubtless it also has the same pointy top like something straight out of Tolkien. Bilbo would be right at home with this clinging-to-the-past tank design. Haven’t rectangular sectional tanks made it to NYC yet?

    • Wooden tanks are a symbol of NYC construction. There are jobs that have concrete tanks and tanks made from other materials but there’s nothing wrong with wood.

    • David in Bushwick | September 21, 2019 at 1:06 pm | Reply

      Cedar wood tanks are still used because they cost much less than steel and can be installed much faster. They also stay cleaner and insulate against temperature swings. There are 3 companies in NYC that build them.
      Obviously wood is the best choice which is why they’re still being built.

  3. ^^^ you do know a cylinder is the most efficient shape for a load such as water? Who cares?

  4. This hotel is much better looking than the Ritz Carlton that is under construction near by.

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