Reveal for 26-Story Hotel Coming to 525 Eighth Avenue, Midtown

525 West 28th Street525 West 28th Street

A White Castle that has now been demolished will not be the worst thing to have ever occupied 525 Eighth Avenue, which YIMBY reported on back in October of 2016, when permits were filed for a 24-story hotel designed by Gene Kaufman Architects. Revised plans approved in August show a slight increase in the height, to 26 floors, and today, we have the reveal for what the project will look like.

525 West 28th Street

525 West 28th Street

The site spans from 523-529 Eighth Avenue, and is buzzing with activity. Existing structures have been demolished, and concrete trucks are already pouring away.

The new building will have a total construction area of 92,021 square feet, within which, there will be 73,538 square feet of commercial space, divided amongst 261 hotel rooms. The building applications show the 26-story structure will stand 280 feet to the top of its bulkheads.

Design-wise, the on-site reveal is roughly what is typically expected for new hotel development west of Seventh Avenue in the mid-30s. The blocks spanning west to Ninth Avenue host some of the most harshly unforgiving contemporary architecture in the country, and like so many of its neighbors, 525 Eighth Avenue’s envelope will be rather withdrawn from the sidewalk, thoroughly gouging  any potential contribution to the street-wall. Naturally, the exterior will also be garishly patterned, with big splotches of red doing their part to mix things up further.

McSam Hotel Group picked up the site in June of 2016 for $27.1 million, and completion of the new building is expected by Summer of 2019.

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3 Comments on "Reveal for 26-Story Hotel Coming to 525 Eighth Avenue, Midtown"

  1. Welcome Home (David) | September 21, 2017 at 7:15 am | Reply

    How many stars to the 26-story?

  2. TIC TAC TOE on the facade..
    Just awful.

  3. I don’t understand something – how the verb “reveal” is used in a sentence. After eight years of college and a masters degree in arhitecture and urban planning and decades of professional practice I have never heard / read this term being used in this manner. “We have the reveal for which…” means what? Is a reveal a drawing? A model can be “revealed” and one can have a design “revelation” but how can one substitue a perfectly fine verb with a clumsily-used noun?

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