Construction continues to make rapid progress at 218 West 35th Street, which is one of the more significant hotels to rise in Midtown Manhattan so far this decade; the project’s developer is Cayre Investments, and SRA Architecture designed the building.
Besides the tower’s topping-out, work has also continued on cladding; a rendering has finally surfaced on-site as well, giving a better look at what will be the finished product.
While the design is not terrible, 218 West 35th Street certainly falls on the bland side of the aesthetic spectrum. The building is set back from 35th Street, though that is hardly surprising given the predominant appearance of new hotel developments in the neighborhood. Given what could have happened, the result is inoffensive.
Renderings depict cladding on the upper-most floors that will actually add to the building’s character, however minimally, and it appears that there may be vague inspirations from the Art Deco period in the tower’s upper-most ‘fins,’ though whether the computer-generated images translate into reality is questionable.
Even at 40 stories and 432 feet in height, 218 West 35th Street is completely invisible on the overall skyline; completion of the 342-room development is expected in January of next year.
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