Renderings have been revealed for 289 Kent Avenue, a 17-story mixed-use building in Williamsburg, Brooklyn. Designed by FXCollaborative for Web Holdings LLC, the 301,000-square-foot structure is slated to yield 280 apartments, with 70 dedicated to affordable housing. The project will also include ground-floor retail, commercial space, and community facility space. The property is located at the southeast corner of Kent Avenue and South 1st Street, directly across from the Domino Sugar redevelopment master plan.
The site is currently occupied by a low-rise industrial building and would require rezoning to proceed. The property owner filed a rezoning application with Brooklyn’s Community Board 1 in mid April.
The above rendering looks north at the proposed structure from the corner of Kent Avenue and South 2nd Street, while the below image looks southeast. The building will feature a sprawling L-shaped footprint with an eighth-floor setback topped with a landscaped amenity deck. The multifaceted façade will be composed of earth-toned brick surrounding a grid of floor-to-ceiling windows, with multiple recessed sections clad in glass. A canopy is shown sitting above the flat roof.
289 Kent Avenue. Rendering courtesy of FXColllaborative.
The following diagrams offer a clearer preview of the building’s scale and positioning. The structure will stand across Kent Avenue from several forthcoming high-rise projects, including two 36-story residential skyscrapers from REX and Two Trees, as well as River Ring by Bjarke Ingels Group to the north.
289 Kent Avenue. Diagram courtesy of FXColllaborative.
289 Kent Avenue. Diagram courtesy of FXCollaborative.
289 Kent Avenue. Diagram courtesy of FXCollaborative.
The below Google Street View image looks south at the current low-rise structure currently occupying the site. The building formerly served as the headquarters for VICE Media until 2023. In late 2025, CTBC Bank filed a foreclosure action following an alleged default on a $25 million loan for the site.
289 Kent Avenue, circa September 2024. Image via Google Maps.
The affordable housing component is planned to be reserved for households earning 40 to 80 percent of the area median income (AMI).
The nearest subway from the property is the L train at the Bedford Avenue station.
The results of 289 Kent Avenue’s rezoning application have yet to be announced.
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This looks super. It will compliment Domino quite well.
Let’s hope the City and elected officials stay out of the way and allow the Charter Reforms, SEQRA reform and the SPEED taskforce results to get this project approved, permitted and built faster.
This is a great design. For me, 10-20 floors is the sweet spot for apartment tower neighborhoods. But there’s no way I’d live in this location, so far from a subway station.
Excellent. Wonderful to see more density behind the first row of waterfront highrises.