10W17 Begins Construction at 10 West 17th Street in Flatiron District, Manhattan

Render of facade of 10 West 17th Street, by DXA StudioRender of facade of 10 West 17th Street, by DXA Studio

Excavation and pilings are getting underway for 10W17, a 17-story residential building at 10 West 17th Street within the Ladies’ Mile Historic District in Manhattan’s Flatiron District. Designed by DXA Studio and developed by Prosper Property Group, the 185-foot-tall structure will yield 34 condominium units in one- to three-bedroom layouts, including a set of duplex penthouses. The project will also include more than 2,000 square feet of amenities. The property is located between Fifth and Sixth Avenues.

The sidewalk is blocked off in front of the northern edge of the lot and a piling machine is currently working toward the rear. Below-grade work should progress over the remainder of winter and into spring, with the new reinforced concrete superstructure potentially emerging sometime this summer.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

10 West 17th Street. Photo by Michael Young.

The renderings in the main photo and below showcase a striking design with graceful curves around the upper-level setback and near the base. Combined with the rippling façade paneling, these design features are intended to evoke the look of flowing fabric in a nod to the neighborhood’s past as a prominent shopping district.

The following photo shows three tiers of private terraces with glass railings on the top three stories. The bulkhead also features a gently curving mesh cladding, complementing the forms of the building below.

Render of the crown for 10 W 17th St, by DXA StudioRender of the crown for 10 W 17th St, by DXA Studio

The next three photos give a better look at the draped appearance of the white precast concrete panels, which terminate into three columns on the first three stories. A canopy topped with shrubbery will hang over the main entrance.

Render of facade of 10 West 17th Street, by DXA Studio

Render of facade of 10 West 17th Street, by DXA Studio

Render of facade of 10 West 17th Street, by DXA Studio

Render of facade of 10 West 17th Street, by DXA Studio

Render of facade of 10 West 17th Street, by DXA Studio

Render of facade of 10 West 17th Street, by DXA Studio

The façade design was inspired by traditional dresses and the artwork “The Vestal Virgin Tuccia” by Antonio Corradini (1743), in addition to other historical sources.

Inspiration slide for 10 West 17th Street public hearing, via nyc.gov

Inspiration slide for 10 West 17th Street public hearing, via nyc.gov

The property was formerly occupied by a two-story commercial building that once housed the offices of the Catholic Medical Mission Board Inc. The structure was demolished in 2017.

10 West 17th Street circa May 2009. Image via Google Maps.

10 West 17th Street circa May 2009. Image via Google Maps.

SERHANT. New Development is handling sales and marketing for the new residence. The nearest subways from the ground-up development are the 4, 5, 6, L, N, Q, R, and W trains at the 14th Street–Union Square station to the east.

10 West 17th Street’s anticipated completion date is slated for spring 2027, as noted on site.

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20 Comments on "10W17 Begins Construction at 10 West 17th Street in Flatiron District, Manhattan"

  1. This is excellent

  2. Beautiful design of this building. I love the curves. Something definitely different that’s being built.

  3. David in Bushwick | February 11, 2026 at 9:46 am | Reply

    I’m totally in love with this design.

  4. Beautifully and uniquely designed

  5. Dressed to kill..

  6. A curtain walk that literally look like a curtain. Love it 💖

  7. David of Flushing | February 11, 2026 at 11:28 am | Reply

    Looks like the world headquarters of Victoria’s Secret. The slinky design is certainly original and adds a note of interest to the street.

  8. LOVE LOVE LOVE!!!

  9. It is a beautiful facade, for sure.

    The two neighboring buildings must not be pleased at all, though… All NINE (lotline) windows being covered up on the western side building will make those apartments really dark (and the windows in the offices to the east). And across the street to the north, their sky view & sunlight will be diminished.

    But, that’s New York for you… ever-diminishing light and sky and views. Enjoy them while they last!!

    • John (an architect) | February 12, 2026 at 11:11 am | Reply

      Old NYC adage (of unknown origin): He who locateth windows upon common lot lines, shall not complain whence their neighbor blocketh them.

  10. Gorgeous! Very unique and fun

  11. It is unique. I hope the facade’s surface texture makes curtain cleaning easy.

  12. What unanimity here!..unusual.

  13. Well done!!! Beautiful infill project! More of this

  14. Meh.

    Just kidding, this is great.

  15. wow, just wow.

    please no value enginerring

    Build just like the rendering

    • Agreed. My company has been selected as the “concrete curtain” manufacturer and we will do our best to not dissapoint!

  16. Thoughtful design – what a tribute to the corridor’s history!

  17. A++++, BEAUTIFUL

  18. This is simply great. How nice.

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