Construction is nearing completion on 711 Seventh Avenue, a 32-story hotel tower in Times Square. Designed by Gene Kaufman Architect and developed in a joint venture between Flintlock Construction Services and Atlas Hospitality, the 343-foot-tall structure will yield 422 guest rooms under IHG Hotel & Resorts’ VOCO branding. The property is alternately addressed as 170 West 48th Street and is located on an L-shaped parcel with frontage along Seventh Avenue and West 48th Street.
Significant progress has occurred since our last update one year ago, when the reinforced concrete superstructure was closing in on its pinnacle and the glass curtain wall was in the process of enclosing the bottom half of the tower. The green-tinted glass envelope is now in place across the entirety of the main western elevation, though some sections of scaffolding remain standing on the lower floors above the podium. Work has now shifted to the bottom two stories, which are still fully exposed on the northern elevation facing West 48th Street.
711 7th Avenue. Photo by Michael Young.
711 7th Avenue. Photo by Michael Young.
711 7th Avenue. Photo by Michael Young.
711 7th Avenue. Photo by Michael Young.
VOCO branding has been added to the underside of the cantilevering balcony at the top of the western elevation.
711 7th Avenue. Photo by Michael Young.
711 7th Avenue. Photo by Michael Young.
An abstract gray mural was also painted on the L-shaped lot line walls surrounding the low-rise corner holdout.
711 7th Avenue. Photo by Michael Young.
711 7th Avenue. Photo by Michael Young.
711 7th Avenue. Photo by Michael Young.
The renderings in the main photo and below preview the look of the forthcoming podium retail space. These levels are shown clad with double-height windows, and a large billboard is depicted atop the podium on the western side facing Times Square.
The following rendering offers a closer look at the main entrance along West 48th Street.
711 7th Avenue. Designed by Gene Kaufman Architect.
Hotel amenities will include 7,500 square feet of food and beverage options, including an indoor-outdoor rooftop bar overlooking Times Square.
Five digital advertising displays and three static billboards are planned to cover the bottom of the L-shaped superstructure, and are expected to generate between $1 million to $3 million in annual net revenue for the hotel.
The developers secured a 99-year ground lease for the project early in 2021 before the city’s zoning changes took effect for the district. The deal included the option to buy the ground in 20 years. Construction is being financed with the help of a $120 million loan brokered by Beach Point Capital Management.
The nearest subways from the development are the N, R, and W trains at the 49th Street station on Seventh Avenue and the 1 train at the 50th Street station on Broadway.
VOCO’s Times Square hotel is anticipated to be completed in December 2025, as noted on site.
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not a good building at all, but not one of Gene‘s worst.
Goes into the ‘faint praise’ hall of fame 😀
Blah,Blah box box
Gene Kaufman is responsible for more architectural blight in this city than any single person in its history. Every single building of his that goes up makes the city uglier.
Yes, much of his work leaves a bit more than something to be desired; but this IMO is one of his better exploits.
The small contilevers on top are a good start; and the downward-facing logo does something for street-level appeal.
The glass facade(s) are a decent departure from his tacker use of color.
Cheap Holiday Inn looking building in Times Square.
no VOCO’s !!.. bookings starting for the Waldorf Astoria New York…September 1, 2025..step by step….a beautiful landmark.
Yes, but what does that have to do with the “price of bananas?”..suites at the Waldorf start at 1,500 dollars per nite, up to 50,000 per for the 5,000sq foot Waldorf Suite…these are two different animals..
A beautiful addition to the NYC-Times Square skyline.
Blends in perfectly and that’s not a good thing!
What are those protrusions?!
New York, New York the theater District most amazing place and most visited place in New York. It’s got his facelift not much has changed but I still love it to 8 million stories in the naked city New York, New York.
Ech – gotta mixed feelings about that kac-kupa, this site deserve for something much better. What Ciule designed that?
Excellent work, great job. Outstanding display, with the experience designer Jean Kaufman .
You have proven to be one of the best.
Great pictures by Michael Young and his partner.