City officials are now reviewing proposals to construct an eight-story mixed-use building at 1404 Willow Avenue in Hoboken, New Jersey. Designed by MVMK Architecture and developed by Advance Realty, the building will replace an existing Hertz rental car facility with two ground-floor retail spaces and 52 rental apartments.
The building’s façade will feature a gray cementitious veneer on the first two floors. Beginning on the third floor, the envelope transitions to a dark red brick with a similar gray material framing each residential balcony.
Rendering of outdoor seating at 1404 Willow Avenue – MVMK Architecture
Rendering of the proposed restaurant and cafe at 1404 Willow Avenue – MVMK Architecture
Available units will range from studios up to three-bedroom layouts. At least 10 percent of the apartments will be marketed as affordable housing units. Amenity spaces will include a communal lounge on the second floor, bike storage, additional common space on the top floor, and an outdoor roof deck.
Tenants will also have access to 28 off-street parking spaces across the street in a building that was also completed by Advance Realty. The retail spaces are expected to include a restaurant and a café, both with outdoor seating.
If approved, construction is expected to last around two years.
Rendering of 1404 Willow Avenue and the surrounding site – MVMK Architecture
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Hope they build it. Looks nice.