Rendering Posted for Sam Chang’s 974-Key Hotel at 150 West 48th Street in Times Square

Construction poster at the build site for 150 West 48th Street - McSam Hotel Group / Gene Kaufman ArchitectConstruction poster at the build site for 150 West 48th Street - McSam Hotel Group / Gene Kaufman Architect

Construction is currently underway on Sam Chang’s most recent hotel project in Midtown Manhattan. Located at 150 West 48th Street, the 34-story building will contain 974 guest rooms, ranking it among the largest hotels to debut in the city this decade.

Renderings posted at the construction site offer a first look at the rising development, which is set to debut by winter 2022. The illustrations depict a metal façade comprised of brown, gray, and black panels with a scattering of floor-to-ceiling windows.

Designed by McSam’s longtime collaborator Gene Kaufman Architect, the building will span approximately 300,000 square feet. Additional components include a ground-floor restaurant, a bar, and a lounge.

The construction site is on a multi-lot assemblage originally owned by The Rockefeller Group. The former developer sold the property in October 2019 to the McSam Hotel Group for a hefty $140 million.

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TFC Horizon
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13 Comments on "Rendering Posted for Sam Chang’s 974-Key Hotel at 150 West 48th Street in Times Square"

  1. Absolute garbage. Everything about this POS sucks.

  2. I want to wake up from the nightmare but I can’t.

    • This very mediocre box will become the new view from my office window. Why do so many of these new tourist hotels look so drab? The Soviets were designing the same buildings 60 years ago.

  3. Value engineering + zero aesthetic = this absolute garbage

  4. David in Bushwick | March 1, 2020 at 10:11 am | Reply

    Look once, throw it away…

  5. OMG…

    Am amazed how these are spreading across the city, kind of like mold in a shower stall!

    I’d be ashamed and embarrassed to being the “architect” who “designed” these hotels.

  6. This architect is seemingly able to deliver not only economic designs for clients but also likewise renditions of same.

  7. I don’t understand, does Gene Kaufman purposely try to make his hotel projects as ugly as possible as some sort of spite against Sam Chang, who is obviously a cheap developer?

    He’s done a couple other projects in the city w/ other developers that are actually quite nice…

  8. The root of the problem is Sam Chang. He’s a greedy monster.

    • Sam Chang is only partly to blame. Kaufman couldn’t design an aesthetically-pleasing building to save his life.

  9. This sort of project should be illegal. It’d be an eyesore if it were one story tall.

  10. This building looks like … stacks of screaming faces?

  11. It looks like a city jail.

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