Landmarks Approves Signage for Conversion of 1 Wall Street, Financial District

Proposal for 1 Wall Street signage (not approved)Proposal for 1 Wall Street signage (not approved)

It was back in January that the Landmarks Preservation Commission approved exterior modifications that will allow 1 Wall Street, the 1931, 50-story-tall, Ralph Walker-designed office building at the corner of Broadway in the Financial District, to be converted to residential use. Well, almost all of the modifications. One sticking point was signage, and on Tuesday, the LPC approved that.

The building initially served as the headquarters for the Irving Trust Company, later Bank of New York and BNY Mellon. They moved over to Brookfield Place and their now former home will be 524 apartments, plus two retail spaces (one in the magnificent Red Room), developed by Macklowe Properties and designed by Robert A.M. Stern Architects and SLCE Architects.

January submission for signage at 1 Wall Street

January submission for signage at 1 Wall Street

In the January submission to the LPC, the plan was for one sign along Broadway, another on the corner, one on each side of the Wall Street entrance, one at the Wall Street entrance, and two plaques alongside the Wall Street entrance. Also planned are flags on both faces and a vitrine on the corner.

The new submission eliminated the signage on each side of the Wall Street entrance.

The new submission raised the pin-mounted corner sign from 10 feet off the ground to 13 feet, 10 inches, plus it took it from two inches off the limestone to four inches off the limestone. Additionally, the carved sign below it would be changed from “BANK OF NEW YORK” to “ONE WALL STREET.”

Corner proposal for 1 Wall Street (not approved)

Corner proposal for 1 Wall Street (not approved)

Finally, the plaques on wall Street would be shrunk from one foot, five inches in width to one foot, two inches in width, so as to better show off the corner there.

Plaques proposed for Wall Street entrance to 1 Wall Street, January (left) and April (right)

Plaques proposed for Wall Street entrance to 1 Wall Street, January (left) and April (right)

LPC Chair Meenakshi Srinivasan called the revised submission “much improved,” but said the corner sign was not appropriate. Commissioner Michael Devonshire voiced his agreement with her.

Several commissioners voiced their displeasure with the proposed retail vitrine on the corner. Commissioner Frederick Bland said he liked it, but believes the developer will eventually have to remove it because too many people will run into it.

In the end, the commissioners voted to approve the signage proposal, but without the pin-mounted sign on the corner of the building. That will better show off the beautiful moulding.

View the full presentation slides here:
1WallStreet_20160412_01 1WallStreet_20160412_02 1WallStreet_20160412_03 1WallStreet_20160412_04 1WallStreet_20160412_05 1WallStreet_20160412_06 1WallStreet_20160412_07 1WallStreet_20160412_08 1WallStreet_20160412_09 1WallStreet_20160412_10 1WallStreet_20160412_11 1WallStreet_20160412_12

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1 Comment on "Landmarks Approves Signage for Conversion of 1 Wall Street, Financial District"

  1. Premium and shapely design on the building, this mountain of concrete is shine.

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