Permits Filed: 2230 Broadway

Rendering of 2230 Broadway, posted by the West Side Rag in 2013Rendering of 2230 Broadway, posted by the West Side Rag in 2013

Earlier today, permits were filed for a 14-story building at 2228-2236 Broadway, on the Upper West Side.

It’s hard to know how much of the information on the permit is correct – the total construction area is listed as a too-neat 123,456 square feet, none of the other square footages add up, and the email address of the property owner is not functional. But the permit indicates a 54-unit, 14-story mixed-use building rising to 150 feet at the corner of Broadway and West 80th Street, developed by Rose Associates, and designed by the Stephen B. Jacobs Group.

A rendering obtained by Linda Rosenthal’s office last year, however, depicts a building with a few more stories. We’ve asked the developers for a more current rendering, but have not yet heard back.

Overhead shot of 2230 Broadway (to the upper-left of the blue dot), from Bing Maps

Overhead shot of 2230 Broadway (to the upper-left of the blue dot), from Bing Maps

A lot size of 10,300 square feet multiplied by a floor area ratio of 10 (as allowed in C4-6A zones) would yield a total net area of 103,000 square feet, or 123,600 square feet if the developers participate in the city’s Inclusionary Housing Program, suggesting that the 123,456-square foot size could be correct. 2230 Broadway lies along a narrow strip of land that is the only part of the Upper West Side along the 70s and 80s not in a landmark district, giving the architect a freer hand when it comes to the project’s design.

The site has been controlled by Friedland Properties since at least the ’70s, according to property records; reached by phone this afternoon, a contact at Friedland said that Rose Associates would be handling development. The two firms also worked together on the Larstrand, an 181-unit rental building a few blocks south.

While the current market would normally push developers in the direction of condos, Friedland usually builds rentals above ground-level retail. The fact that the firm has owned the site for so long — and did not need to compete with condo developers for the land — makes luxury rentals more financially feasible.

No completion date has been announced.

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