At number 21 on our year-end countdown of the tallest buildings under construction in New York is 1710 Broadway, a 633-foot-tall hotel skyscraper in Midtown, Manhattan. Designed by Moss Architects and developed by RIU Hotels and Resorts, the 54-story structure will yield 673 hotel rooms, as well as two 300-seat restaurants and a lounge bar. The 8,848-square-foot development site has 129 feet of frontage at the corner of Broadway and West 54th Street.
The reinforced concrete superstructure has begun to ascend since our last update in late September, when construction had just reached street level. The building has risen to the sixth story, aided in progress by a tower crane along Broadway and a concrete pump at the northern end of the site. YIMBY expects the structure to surpass the podium levels before the end of the year and potentially top out in late 2026.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
1710 Broadway. Photo by Michael Young.
Renderings show 1710 Broadway’s multistory podium clad in glass and light gray metal paneling with a three-story billboard at the southwest corner. Above, the tower rises with a series of shallow setbacks across the slender southern profile leading up to a flat roof, and features a contrasting envelope with darker gray paneling. Illuminated RIU signage is shown at the top of the skyscraper.
Rendering courtesy of Moss Architects.
Rendering courtesy of Moss Architects.
The property was formerly occupied by a six-story commercial building, as seen in the below Google Street View image from before its demolition in 2024. This structure once housed the offices of disgraced rapper Sean “Diddy” Combs’ company Bad Boy Entertainment.
1710 Broadway, via Google Maps
The nearest subways from the development are the N, Q, R, and W trains at the 57th Street–7th Avenue station to the northeast and the B, D, and E trains at the 7th Avenue station to the south at West 53rd Street.
1710 Broadway’s anticipated completion date is slated for 2027, as noted on site.
Subscribe to YIMBY’s daily e-mail
Follow YIMBYgram for real-time photo updates
Like YIMBY on Facebook
Follow YIMBY’s Twitter for the latest in YIMBYnews
This should be the first entry for the Good to Bad Award.
This mediocrity should be much, much better in such a prominent location. What a wasted opportunity.
Just profoundly ugly. Needs an intervention before it is too late. The fact that these architects can’t produce even semi-realistic renderings in this day should have been a tip-off to their skill level.
Who do you expect to intervene?
No one, of course. It was a joke/metaphor. Though if I were an investor. . .
Trash
Well I was going to comment but you guys said it all.
More bland than white toast…sheesh
Why was I thinking this was an “Evil Gene Kaufman” design, hopefully there will be some refinements to the rendering. It certainly is shoehorned between two classic pre-war buildings..
Thus basically looks like a vertically extruded version of the other RIU hotel on West 47th Street and will likely have the same exact facade materials
Nauseating.
so awful.
P. Diddy headquarters building that was there before should have been used as the base for a very cool addition.
What a sad waste of money and a high profile location.
Again, how do you not have windows facing Times Square?
who designed this ChatGPT euro ?
And the ILGWU HQ’s.
Something tells me you’re not really a union guy though.
Who would want to go to Times Sq & see a base like that? might as well as visit Jacksonville
This isn’t located in Times Square.
The difference between this new building and the two neighboring historic buildings…
They were designed by educated architects who understood traditional architectural styles and
details, whereas this new building was created by someone who understands “cut and paste” from
a computer program! Actually this corner should be used by students to see how far we’ve fallen in creativity!
I agree withchristopher,
First Why such a tall building is needed in Manhattan is beyond me 54 stories for what reason and a 300 seat restaurant times square who’s going to afford to be eating in these places who wants to be on the 51st floor. You have to be insane or 54th floor. Wait till there’s some kind of emergency and everyone’s screwed. This is not a nice looking building at all but somebody got a good deal on the land
Clearly you’re not from New York City or any other American city with tall skyscrapers.
Stay in rural America if you’re going to bring so much hate to the comment section talking about a city that’s been building tall for nearly two centuries
What drugs are you on?
Psy-cho
I too am puzzled by the lotline wall on a side of the building with no lotline … in fact, the very side of the building facing Times Square in a building called the Times Square Hotel.
As much as people dislike glass boxes, if ever there was a place in Manhattan for a glass box, this is it. This cheap motel version is horrible. Damn.
Classy that the architect of all can’t even manage to spell the name correct in the renderings (“RUI”).
Says a lot about the level of commitment.
If DOS AI was a building, cheap, dull , no thought, no soul
Talk about phoning it in. The renderings are crap and the finished design will probably be bland and cheap looking. I mean, it’s a really bad sign if the architects can’t even spell your company’s name correctly. The south-facing facade lacking windows is probably a practical decision at the expense of aesthetics. It looks horrible but directly across the street you have a big ugly skyscraper. So it *kind of* makes sense. But it is overall quite bland and – like another use said – very Gene Kaufman. That’s not a good thing.
Hopefully there will be some “good faith” revisions to the “finished product” here, i.e; the exterior & street level aesthetic nuances, because even in China they spit out nicer “lets-quick-make-a-buck” buildings, given this prominent, “dead-center-of-manhattan” location, the overall design here seems sacrilege to NYC’s architectural heritage, this isn’t Winnipeg or Albuquerque, it’s 54th & Broadway for God’s sake, maybe everyone who posted a concerned comment here should all meet up with the architect/developer & actually have an “INTERVENTION”.
The demolished building at 1710 Broadway was the longtime headquarters of the ILGWU.