Construction is wrapping up on THE 74, a 32-story residential tower at 201 East 74th Street on Manhattan’s Upper East Side. Designed by Pelli Clarke & Partners and developed by Elad Group, which purchased the property for $61 million in April 2022, the 420-foot-tall structure will yield 41 condominium units and a collection of amenities. SLCE Architects is the architect of record for the property, which is alternately addressed as 1299 Third Avenue and located on an interior lot facing Third Avenue with two small panhandle extensions to East 74th and 75th Streets.
Installation of the pleated terracotta cladding concluded since our last update in mid-May, when small sections were still being filled in around the tall mechanical bulkhead, the top of the multistory podium, and the back side of the reinforced concrete superstructure. The sidewalk shed that shrouded the podium’s frontage along Third Avenue has been removed, opening up the sidewalks and revealing the final appearance of the white cladding from the base to the crown. All of the scaffolding rigs were also taken down, and glass railings have been put in place on the upper-level setbacks.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
THE74. Photo by Michael Young.
The below renderings depict the upper levels and crown, which features the same undulating terracotta cladding as the rest of the envelope. Upward-pointing spotlights will further accentuate the extension’s textural surface.
THE 74. Designed by Pelli Clarke & Partners
THE 74. Designed by Pelli Clarke & Partners
The below image previews the townhouse annex that will extend north along a narrow panhandle to East 75th Street. The exterior is composed of white terracotta framing recessed Juliet balconies on levels two through four, while the fifth story will feature a loggia adorned with hanging vegetation. The ground floor will be clad in wood paneling with a cutout of concentric rectangles leading to the doorway.
Rendering courtesy of Elad Group.
Additional renderings preview the townhouse’s interiors and outdoor rooftop terrace.
Rendering courtesy of Elad Group.
Rendering courtesy of Elad Group.
Rendering courtesy of Elad Group.
Homes will come in half-floor two- and three-bedroom units, as well as full-floor four- and five-bedroom layouts, and the exclusive townhouse and duplex penthouse. Full-floor residences will occupy floors 23 to 30 and offer ceiling heights of up to 13 feet. The duplex residences sit on the lower portion of the building.
Residential amenities for THE 74 will include an entertainment suite with a catering kitchen and videoconferencing capabilities, a children’s playroom, fitness center with Pilates studio, and a lobby lounge overlooking a private garden.
The nearest subways from the ground-up development are the Q train at the 72nd Street station at the corner of East 72nd Street and Second Avenue, and the 6 train at the 77th Street station at the corner of East 77th Street and Lexington Avenue.
THE 74 is expected to fully finish sometime this winter.
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Famous architect/Boring result..Disappointing and Depressing.
You can thank the developer for that sure they hacked the design to bits, likely a shell of the original vision
Horrible. Really ugly building and way too white. They should have used different cladding for sure.
$1.5MM per unit just to pay for the acquisition on the land. If you are wondering why housing is so expensive in this city, this is another perfect example.
I bet the could double the unit count in this building to bring the condos down to earth, but still that’s $750k.
If these were rental apartments how much would be required to amortize that amount over 10-years at 6-7% interest. Assuming a fixed rate commercial loan, you are talking about ~$4k/month in interest on $750k. That’s just for the land.
Are we really surprised the new rental buildings on 2nd are going for $10-12k a month?
The old N.Y. being destroyed by these projects that are just based on greed . Better hope that the engineers got the math correct in supporting such a weight. Imagine if cracks occur and this whole project ends up in lawsuits
So apocalyptic Jesus. New York is fine zoning laws just need work honestly.
And two panhandles, oy 😀
Basically one condo per floor.
Uhhhhhhh.
Probably not how the zoning code should work.
How much use will the amenity spaces get when there are only 41 units in the development? Is there really any demand for a videoconferencing room?
Honestly, hate the terra cotta on this job. Both finishes and Construction method. There are better projects around the city that implemnent terra cotta way better. Either complement it with other materail, or bend the terra cotta extrusion, or have it non-directional geometry. This one is just really boring.
Excellent pictures and finally glad to see the scaffolding removed from the sidewalk.
Well, I kind of like the clean design. It’s a very expensive infill project. I’m glad the tower is set back from the street wall. Are there any other double-sided cantilevers in the City? It’s too bad it’s not symmetrical and the windows on the left are almost against the new adjacent building. The backside is plain, but at least it’s not eifs stucco. I don’t hate the design. I do hate the cantilever trick, even though it saves older buildings below. The City must finally address this ridiculous zoning situation.
It is unfortunate the two neighboring buildings could not have been acquired for a more normal design without the hangovers. The bright white may not remain so given the soot in the city. I never expected terra cotta to make a comeback. It is a useful material with one drawback—it shrinks in firing, then very slowly expands. The Woolworth Building had trouble with panels bursting from the pressure.
I don’t hate it. I’m generally against most cantilever designs. I suppose I will say when the cantilever is part of the form of the building more so than a means to extract additional real estate, it might actually be interesting (Falling Water, Beijing’s CCTV complex). I really hope the engineers did a perfect job calculating the engineering aspect and the construction company did a perfect job building it. I doubt any of this is true and fully expect there to be expensive bills within a few decades. Concrete may harden in perpetuity, but it also degrades and sags with time (What a paradox!). Some of you will get to see how this building ages.
The terra cotta is interesting. It’s a cool art-deco/modernist style more at home in Miami than Manhattan but why not?
I am so thankful I don’t need to buy a home in NYC today.
At least with the cantilever, the two “wittle” buildings on either side won’t get wet when
it rains! And looks like nobody else will be able to tear them down for a larger building
either?!
It will probably take a fire in a building covered by a cantilever before the city wakes up.
Why didn’t they buy out the two buildings to the left and right. What a disaster to come home everyday to see an obscene building on top of small structures. This proves the building department is lost. Should of been denied until small building purchased.,
chances are, there were multiple owners and buying out the whole building is very difficult