A new series of diagrams has been revealed for 1 East 57th Street, the site of Louis Vuitton’s temporarily closed flagship store in Midtown, Manhattan. Developed by LVMH Moët Hennessy Louis Vuitton, the parent company recently filed plans with the Department of City Planning (DCP) for the project, which involves a vertical expansion of the current 20-story occupant into a 25-story, 485-foot-tall tower. The new building will rise from the corner of Fifth Avenue and East 57th Street along Billionaires’ Row.
Plans call for the flagship to span 10 floors, a cafe on level eight with an outdoor terrace, four levels of temporary and permanent exhibition spaces, showroom suites, multiple restaurants, a spa, a rooftop bar and garden.
The below diagrams show the proposed building surpassing the height of 745 Fifth Avenue, the current tallest structure on the western edge of the city block, as well as a larger contextual overview of the new flagship with the broader Billionaires’ Row corridor between One57 and the Four Seasons hotel.
1 East 57th Street and Fifth Avenue.
1 East 57th Street and Billionaire’s Row.
1 East 57th Street floor diagram.
Additional diagrams give a rudimentary glimpse at the façade, which appears to feature a curtain wall with a twisting grid of mullions across four segments. The second top-down diagram reveals that the main southern face will have a gently curved geometry, with rounded corners wrapping around the eastern and western ends of the building. A bulkhead will cap the structure on the northern side of the property. The first 420 feet of the skyscraper will be occupiable, while the remaining 65 feet will form the upper mechanical crown and parapet.
1 East 57th Street building massing diagram.
1 East 57th Street overhead diagram.
The existing structure has received a striking exterior treatment since our last update almost exactly one year ago, when demolition work was progressing behind scaffolding that was custom designed by Shohei Shigematsu of OMA. The building’s exterior has been covered with a temporary façade that gives it the appearance of a stack of the company’s signature luggage trunks. Over last holiday season this effect was further supplemented with a colorful lighting display.
Interiors should be largely gutted by this point, and it remains to be seen when the structure will start to come down behind the scaffolding.
1 East 57th Street. Photo by Michael Young.
1 East 57th Street. Photo by Michael Young.
1 East 57th Street. Photo by Michael Young.
1 East 57th Street. Photo by Michael Young.
Louis Vuitton continues to operate their flagship under a seven-year lease at 6 East 57th Street. This space, which also served as a temporary home for Tiffany & Co. during its overhaul, opened for business in November 2024 and includes an LV Cafe, the only one in North America.
6 East 57th Street. Photo by Michael Young.
6 East 57th Street. Photo by Michael Young.
6 East 57th Street. Photo by Michael Young.
It’s been previously reported that LVMH is also planning to apply for a floor-area bonus of nearly 25,000 square feet, which in exchange, the company would help provide upgrades at the nearby Lexington Avenue-59th Street subway station with an ADA-accessible elevator.
Timetables for demolition and construction at 1 East 57th Street have not been revealed. An architect has also yet to be announced.
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The views of the proposed exterior are risible, from top to bottom and side to side. It is so contrived I am tired of it already.
You couldn’t lose that luggage at the airports… Or could you??
It’s so funny for online Chinese business claim they can make the bags that sell for $5099 for $45 . No wonder they also own Tiffany where diamonds are now also artificially made for 90% less. Diamonds have crashed In price. They also own Sephora products made for very little yet sold for hundreds . It’s controlling the consumers mind about value.
Maybe robots in the future will wear diamonds and bags..lol
and your comment has what to do about the new building, design, impact, construction … ?
Too literal and gimmicky. LV should be classier than that!
Goofball comment. Its iconic and recognized by literally everyone who walks by it, its marketing genius and has done nothing but strengthen their brand.
You don’t know what the word literally means, do you?
I literally do
Its a duck.
You are literally a fucking dimwitted, belittling, contentious, nitpicky piece of retarded shit Mayor Kenny.
‘A’ for effort..
And I thought the building was under construction all this time.
24 stories of RETAIL?!? I am shocked, that is totally unheard of. Im not sure I believe it honestly – seems like a perfect place to have LV brand hotel/flat apts at the top with park views nobody wants to go all the way up to L24 to shop.
No. Either stick it Times Square or move that plan to Las Vegas. And I agree with the earlier comment. 24 floors of retail? They must have a casino tucked away in it.
It is not right for the location. I would not like to live anywhere near it. I agree with the earlier comment. 24 floors of retail? It sounds like a mall.
I’m assuming that most of the 24 floors designated as “retail” will actually be corporate offices.
Right?
Flagship will only span 10 floors. The rest is mechanical and the other stuff in the second paragraph. No way any store can make people walk through 24 floors of merchandise lol
So will that scaffolding come down when they demolish the building, or will it stay up as the raze the old building?
Is that an error….”24″ floors of LV retail???
Would they even have enough variety in items for sale to fill all those floors?
I’d love to know how much it cost to build and run the temporary trunk stack? Any body know??
It’s not entirely retail space, even though those diagrams do say RETAIL on every floor. Not sure if it’s for efficiency when labeling the diagram when LVMH filed plans with the DCP.
Plus, the second paragraph CLEARLY says the actual flagship retail will only take up 10 floors.
The joke is on us.
Build it! LVMH does outstanding retail work in terms of design and quality of finishes…even their temporary scaffolding ‘skin’ is a joy for NYers. This building will be a welcome addition to 57/5th.
Do we all agree the architect is most likely Frank Gehry?
I was just thinking that the Arnaulds should choose Gehry and not someone with a chillier style, like Chipperfield. This is the most conspicuous retail corner in North America. A visual flight of fancy here is totally appropriate.
Agree 100%. Fingers crossed!
absolutely. its not a tall bldg and it’s such a prominent corner they will have to knock it out of the park with a stylish design. i think they’ll pull it off with typical lv panache, but we’ll see.