Silverstein Properties has announced plans with Metro Loft Developers to deliver more than 2,000 new apartments through office-to-residential conversions in Hell’s Kitchen, Manhattan. The plan is an expansion on the developers’ proposal for The Avenir, a 785-foot-tall mixed-use skyscraper containing a casino and 1,000-room hotel, and is contingent on the issuance of a gaming license for the project. The conversions would prioritize buildings within the Community Board 4 district, which has specifically called for more mixed-income housing, and would include more than 500 permanently affordable units.
The Avenir is being designed by CetraRuddy Architecture and Steelman Partners and is planned to occupy a sprawling undeveloped parcel bounded by Eleventh Avenue, West 40th Street, and West 41st Street.
Rendering of The Avenir. Courtesy of Silverstein Properties / Binyan Studios
The expansion builds on Silverstein and Metro Loft’s past work, including the 2024 conversion of 55 Broad Street into 571 apartments. Metro Loft’s previous conversion projects also include 219–235 East 42nd Street and 180 Water Street.
Rendering of The Avenir. Courtesy of Silverstein Properties / Binyan Studios
Silverstein Properties has longstanding ties to the Hell’s Kitchen and Hudson Yards area, where it developed River Place in 2001 and Silver Towers in 2010, together providing over 2,200 apartments, including hundreds of affordable units. The Avenir’s site is fully owned and shovel-ready, with no land-use hurdles or residential displacement required.
“We are grateful to our local elected officials and Community Board leaders for prioritizing neighborhood housing in this process,” said Tal Kerret, president of Silverstein Properties. “Amid a citywide housing shortage, these conversions will create new homes for over 2,000 families.”
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Apartments and community amenities are planned to open approximately ten years after the casino is granted a license and opens.
I think the only Manhattan casino I can tolerate is the one in Times Square. At least they are being upfront with what they are doing.
“I think the only Manhattan casino I can tolerate is the one in Times Square. At least they are being upfront with what they are doing.”
The proposed high-end casino atop Saks 5th Avenue wasn’t bad either. I don’t mind them trying to rob only the rich.
“Rob only the rich”? Rich people typically don’t gamble at casinos. Or play lotteries, which are sometimes termed a “tax on the poor”.
Are you serious, maybe you’ve never heard of Michael Jordon, Pete Rose, Phil Mickelson, James Bond, Dave Portnoy… The list goes on and on.
nope thats disengenuous. for every mj there are thousands of poor schleps throwing their beans away. i once had a bartender say whats the point of working all week if you cant go blow it at the casino? come on.
This is an absolute great idea and proposal for the city. Commercial and residential ceilings for the future of economic development. For those interested in the financial economics of the future, this plan give a focus for the young to strive for. If that’s a dream to reach for them they will provide for it. It’s a miracle in a sense. Good performance by the development companies has already shown that they are a viable piece of society. I’ll be watching for the floorplans.
Have him build the residential before the casino opens. Many times plans change.
Casino in that area won’t work more appropriate at Times Square or Coney Island.
It’s a beautiful design, but I’m not holding my breath.
I don’t understand which office buildings are being converted to residential. It’s like the title of the article has nothing to do with the article itself. This is a new-construction building surrounded by other new residential buildings. Nothing to convert in the immediate vicinity.
I thought that the writers here left it out but Silverstein’s website for The Avenir says, “The partnership is currently evaluating potential conversion sites, and will prioritize projects on Manhattan’s West Side, where Community Board 4 and the area’s local elected officials have identified mixed-income housing production as a top priority for the area.” So, TBD, though I can’t think of any office buildings in Hell’s Kitchen taht could be converted.
They’re “committing” to the conversion of other unspecified commercial space into residential units, in exchange for getting the green-light for this project. Will believe it when I see it
The city rejected this site for the one along the terribly congested FDR Drive just south of the UN. That old Con Ed site has been sitting idle and empty since before 9/11. It has no access to Hudson River crossings, isn’t near transit, and sits within Manhattan’s congested Midtown core.
Mr.Silverstein, don’t abandon your west side site…it awaits your deft development fingers to fill in that missing tooth of land.