Construction is now wrapping up on 120 West 57th Street, which has seen a change in official name from “The Willow Hotel” to “The Viceroy Hotel,” evident in the building’s signage. Designed by Roman & Williams, the 29-story tower is a welcome addition that seems to be an echo from a time period that 57th Street has forgotten; most of the thoroughfare has been architecturally butchered, so — in this case — calling the tower contextual would actually be offensive.
The black-brick front harks back to Manhattan of the 1920s, and is a very tasteful choice. Though the eastern facade is bare, another tower will probably rise on the other side of the entrance to Le Parker Meridien, which will block The Viceroy’s nearly-blank wall from view.
Rising 299 feet, the hotel has a total of 240 rooms and is expected to open this September. Grub Street reported that Marc Murphy will open a restaurant at the base, and a rooftop bar will sit atop the tower, an improvement to a major artery that is surprisingly lacking in fine-dining options. The Viceroy Hotel is another step in the uber-gentrification of 57th Street, as its entire length is becoming increasingly and completely upscale.