The Willow’s Brick Façade Takes Shape at 201 East 23rd Street in Gramercy, Manhattan

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

Façade installation is progressing on The Willow, a 19-story residential building at 201 East 23rd Street in Gramercy, Manhattan. Designed by COOKFOX Architects and developed by Naftali Group, the 210-foot-tall structure will yield 69 units in one- to three-bedroom layouts. The development will also include a four-bedroom penthouse on the upper levels and ground-floor retail space. The property is located at the corner of East 23rd Street and Third Avenue. Rockwell Group designed the interiors and amenities, while COOKFOX also designed the facade and layout of the residences.

The grid of floor-to-ceiling windows with black mullions has steadily filled out the square and arched voids since our last update in mid-April. The red brick façade has also begun to enclose the lower levels on the southern and western elevations, with crews working from suspended platforms. Framing work is also progressing on the upper floors behind the assembly of scaffolding and black netting.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The Willow. Photo by Michael Young.

The rendering in the main photo showcases the entirety of The Willow from the southwestern corner of East 23rd Street and Third Avenue, depicting the numerous setbacks topped with trees and vegetation. The below image offers a closer look at the textural variations in the brick bond patterns, as well as the upper terraces, arched open-air voids, and landscaped roof deck. The windows will be lined with black frames that match the appearance of the metal terrace railings and main entrance. The building culminates in a 50-foot-tall central bulkhead that will match the rest of the building’s appearance with red brick and rectangular metal ventilation screens.

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

The main entrance will be situated along East 23rd Street near the southern corner of the lot. Ground-floor retail space will occupy the remainder of the L-shaped frontage by the intersection with Third Avenue.

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

The below rendering showcases one of the uppermost terraces, which will feature an al fresco dining table situated beneath an arched trellis, complementing the aesthetics of the arches in the fenestration.

The Willow at 201 East 23rd Street. Designed by COOKFOX Architects.

Compass is handling sales and marketing for the units at The Willow. Residential amenities will include a private landscaped courtyard and storage space. Additional offerings are expected to be announced at a later date.

The nearest subway from the ground-up development is the local 6 train at the 23rd Street station to the west along Park Avenue South.

The Willow at 201 East 23rd Street is anticipated to finish construction around the middle of next year.

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13 Comments on "The Willow’s Brick Façade Takes Shape at 201 East 23rd Street in Gramercy, Manhattan"

  1. That brick looks great.

  2. Brick can be beautiful, as are also the windows here. A very appealing building.

  3. That is amazing! Great photos Michael

  4. The bricks over the arched windows are really well done. Very attractive. This is definitely not just a filler building.

  5. Very nice indeed

  6. Very nice materials and design.

  7. David of Flushing | September 3, 2025 at 1:38 pm | Reply

    This is a stately structure which recalls an earlier era. Building names have always been a curiosity to me. I find they tend to two syllables. The developer of my co=op neighborhood named the buildings, A, B. C, etc. using Ardsley, Bentley, Cheshire, up to Osborne—all good Olde English names. Tree names are nice, but I doubt there will be a Sassafras.

  8. yep I see a lot of IDs that hate glass buildings and love brick buildings all gathering here

  9. It’s beautiful but I bet it’s going to be pricey!.

  10. Korky Resmeplease | September 5, 2025 at 10:32 am | Reply

    Ashton Jeanty would approve!

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