David Chipperfield Architects has released renderings of the new Rolex headquarters at 665 Fifth Avenue in Midtown. Located at the corner of Fifth Avenue and West 53rd Street, the 25-story structure will replace the company’s current 12-story, 1970s-era building that currently occupies the site.
Renderings of the new design show an eye-catching curtain wall of pleated glass and a form of irregularly stacked boxes that decrease in size as the building ascends. Multiple offset exterior setbacks will make way for landscaped outdoor terraces. The structure won’t be tall enough to eclipse the neighboring roof parapets, but its strikingly modern façade will set it apart from the surrounding streetscape.
The design team also took into account LEED platinum guidelines in an effort to create a more eco-friendly and sustainable project. Inside will be 165,000 square feet of new office space for Rolex and tenants, and a new ground-floor retail space.
Meanwhile, one street to the north on West 54th Street is the imminent ten-story addition and expansion of 685 Fifth Avenue, developed by SHVO, which plans to bring 69 residences managed by the Mandarin Oriental Hotel Group.
A start date to the demolition of the existing building and completion date for the new 665 Fifth Avenue have not been announced yet.