Peebles Organization

Revised Design Revealed for Affirmation Tower At 418 11th Avenue in Hudson Yards, Manhattan

Renderings have been revealed for a redesign of Affirmation Tower, a proposed mixed-use supertall skyscraper at 418 Eleventh Avenue in Hudson Yards. The development team of The Peebles Corporation, McKissack & McKissack, Exact Capital Group, and the Witkoff Group has brought on OMA to redesign the 1.4-million-square-foot structure, which is planned to yield mixed-income apartments, a convention center, retail space, community facilities, a public observation deck, and The National Civil Rights Museum as part of a collaboration with the NAACP. The project would rise from a 1.2-acre plot dubbed “Site K” bound by Eleventh Avenue, Hudson Boulevard West, and West 35th and 36th Streets.

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David Adjaye’s Affirmation Tower Remains on Hold at 418 Eleventh Avenue in Hudson Yards, Manhattan

The third entry in our Turkey Week rundown of stalled and on-hold construction projects in New York City is Affirmation Tower, a 1,663-foot mixed-use supertall at 418 Eleventh Avenue, just north of Related Companies‘ first phase of Hudson Yards. Designed by Sir David Adjaye of Adjaye Associates and developed in collaboration between Cheryl McKissack Daniel of McKissack & McKissack, The Peebles Corporation, Exact Capital Group, and the Witkoff Group, the 2-million-square-foot structure would easily wrest the title of tallest building in New York by roof height from Extell’s Central Park Tower, surpassing its parapet by more than 100 feet. The development’s 1.2-acre plot, dubbed “Site K,” was also the site selected for the long-stale Hudson Spire proposal, and is bound by West 36th Street to the north, West 35th Street to the south, Eleventh Avenue to the east, and Hudson Boulevard to the west.

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346 Broadway: rendering by Beyer Blinder Belle, photograph by the author

Mixed Rulings for Conversion of 346 Broadway, TriBeCa

It was back in December of 2014 that the Landmarks Preservation Commission approved (on its second attempt) the residential conversion of the former New York Life Insurance Company Building, later a city office building, at 346 Broadway, in TriBeCa. However, in just the past two weeks, two rulings have come down that will impact the plan from developers Peebles Corporation and Elad Group, being marketed using the alternate address 108 Leonard Street.

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Historical image of 346 Broadway

Loan Secured For 13-Story, 151-Unit Condo Conversion At 346 Broadway, TriBeCa

YIMBY detailed in November of 2014 the initial Landmarks Preservation Commission (LPC) hearing on the residential conversion of the former New York Life Insurance Company building at 346 Broadway (a.k.a. 108 Leonard Street), in Tribeca. The 13-story, 427,000 square-foot building is an individual and interior landmark, and is listed on the U.S. National Register of Historic Places. A month after the hearing, the LPC approved the changes that would including making the structure’s clock tower part of a penthouse and for the clock to run electronically, the WSJ reported. Last week, according to Commercial Observer, the Peebles Organization and Elad Group landed a $334 million construction loan for the project, which would convert the former office building into 151 condominium units. Additionally, a community facility and retail space will measure 7,210 and 2,200 square feet, respectively. Beyer Blinder Belle is designing the conversion.


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