Maefield Development

Black Construction Netting Shrouds 1568 Broadway for Imminent Demolition in Times Square

7:30 am on September 7, 2019 By Michael Young

Preparation for the demolition of 1568 Broadway is continuing to gear up as scaffolding and construction netting now shroud almost the entire 46-story Times Square tower. The 29-year old structure served as a DoubleTree hotel and will be replaced by a new hotel, with tenants yet to be announced. The proposed 550,000-square-foot development is called TSX Broadway and will preserve and lift the 106-year-old Palace Theatre three stories above the ground floor to make way for new retail space. The $2.5 billion project is being developed by L&L Holding Company, Maefield Development, and Fortress Investment Group.

1568 Broadway, Rendering courtesy of ARX Solutions

1568 Broadway Begins Billboard Removal Ahead of Structural Demolition, in Times Square

8:00 am on May 11, 2019 By Michael Young

Black shrouds and scaffolding have gone up over 1568 Broadway’s lower floors as crews begin the process of removing its Times Square-facing billboards and marquees. Meanwhile, workers are beginning to gut the interiors of the 470-foot-tall tower ahead of its imminent demolition. Built in 1990, the current DoubleTree hotel will eventually make way for a new 46-story DoubleTree Suites by Hilton. The proposed 550,000-square-foot development, which will be called TSX Broadway, will preserve of the 106-year-old Palace Theatre by raising it three stories up from the ground floor, making way for retail space. The $2.5 billion project is being developed by L&L Holding Company, Maefield Development, and Fortress Investment Group. The site was previously purchased for $450 million.

TSX Hotel at 1568 Broadway Prepares For 2019 Demolition in Times Square

7:30 am on December 31, 2018 By Michael Young

While the flashing marquee lights and LED billboards of 1568 Broadway continue to brighten the crossroads of the world, the light bulbs and digital screens will one day turn off as the building prepares for demolition. Plans for the DoubleTree Suites by Hilton call for an entirely new 46-story, 550,000 square foot building dubbed TSX Broadway. The 106-year old Palace Theatre will be the only part of the original site to be preserved, structurally elevated, and integrated into the $2.5 billion dollar redevelopment. L&L Holding Company, Maefield Development, and Fortress Investment Group are the developers who purchased the site for $450 million dollars.

452-Key Marriott EDITION at 20 Times Square Plans For February Opening

8:00 am on November 15, 2018 By Michael Young

20 Times Square, aka 701 Seventh Avenue, is almost complete. The tower already has one of the largest LED screens in Times Square, spanning a whopping 18,000 square feet. In February, doors will officially open to the 517-foot, 42-story, 452-key Marriott Edition hotel, wrapped in glass panels and topped with the logo on its western and southern facades. Witkoff, Ian Schrager Company, Winthrop Realty Trust, and Maefield Development are the developers, while Platt Byard Dovell White Architects (PBDW Architects) is the project’s architect.

Demolition of 1568 Broadway Set to Begin This Winter For “TSX Broadway” in Times Square

7:30 am on September 28, 2018 By Michael Young

The DoubleTree Suites by Hilton has long been located at the intersection of 7th Avenue and West 47th Street. But in a few more years, the soon-to-be former hotel will house Times Square’s newest project, a nearly $2.5 billion redevelopment by L&L Holding Company, Maefield Development, and Fortress Investment Group. With the site purchased for $450 million, they plan to demolish the existing hotel and create a new 550,000 square foot and 46-story skyscraper, dubbed TSX Broadway. Plans also integrate the 105-year old Palace Theater. Approved by the Landmark Preservation Commission in November 2015, the historic structure will be lifted from its foundations and placed 30 feet above street level.

42-Story, 452-Key EDITION Hotel Ascends at 701 Seventh Avenue, Times Square

1:00 pm on November 15, 2016 By Reid Wilson

Vertical construction is moving full steam ahead on the 42-story, 452-key EDITION hotel (by Marriott) under development at 701 Seventh Avenue. That’s on the corner of West 47th Street in the heart of Times Square. The progress can be seen thanks to a photo posted to the YIMBY Forums. The tower, dubbed 20 Times Square, will rise 517 feet above street level and will contain 269,769 square feet of commercial space, according to the latest building permits. Retail space will be located on two cellar levels and the ground through fourth floors. Actual hotel rooms will be located on the 14th through 40th floors.

Rendering of 1568 Broadway. Credit: ArX Solutions

Revealed: Redevelopment of DoubleTree Hotel Site, 1568 Broadway, Times Square

8:00 am on July 11, 2016 By Evan Bindelglass

In November, the Landmarks Preservation Commission approved the lifting and reconfiguration of the landmarked Palace Theater at 1564 Broadway. Now, thanks to EB-5 documents, we have full renderings of what the DoubleTree Hotel site surrounding it will look like once the redevelopment is finished.

The Phantom Of Times Square: A Century Of Radical Change At 701 Seventh Avenue

4:15 pm on February 12, 2016 By Vitali Ogorodnikov

The year 2015 marked the near-complete demolition of Times Square’s second oldest structure. The Columbia Amusement Co. Building, which opened at Times Square’s northeast corner on West 47th Street in January 1910. 701 7th Avenue was known by a variety of names during its century-long life span. Like the slightly older yet much more famous One Times Square at the opposite end of the square, the building engaged in the neighborhood’s classic disappearing act, where giant billboards seen by millions made their renovation-scarred hosts all but invisible. But behind the ads, standing on a 16,000-square-foot lot, was a building with a history as dramatic and diverse as that of the famous square on which it stood.

Developer Acquires Leasehold For DoubleTree Suites Hotel At 1568 Broadway, Times Square

10:00 am on January 4, 2016 By Reid Wilson

Last month, the leasehold interest of the 45-story, 468-key DoubleTree Suites hotel (by Hilton New York City – Times Square) was purchased for $540 million by Indianapolis-based Maefield Development, according to The Real Deal. The mixed-use building at 1568 Broadway, between West 46th and 47th Streets in Times Square, currently contains ground-floor retail space and the Palace Theatre, which was designated an interior landmark in 1987. Last November, YIMBY brought you news of the proposed retail and lobby expansions, and the restoration (and raising) of the Palace theater for entertainment purposes. The building is set to receive a significant overhaul, which includes the hotel portion as well as the installation of a new, state-of-the-art LED screen.

Palace Theater To Be Lifted 29 Feet For Expanded Facilities And Retail

8:00 am on November 25, 2015 By Evan Bindelglass

A Broadway landmark is about to reach new heights, literally. The Palace Theater, located at 1564 Broadway, a city-designated interior landmark, will be lifted 29 feet from its current position, accommodating 10,000 square feet of new lobby and back of house space, plus additional retail below the theater.

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