701 Seventh Avenue

The Phantom Of Times Square: A Century Of Radical Change At 701 Seventh Avenue

The year 2015 marked the near-complete demolition of Times Square’s second oldest structure. The Columbia Amusement Co. Building, which opened at Times Square’s northeast corner on West 47th Street in January 1910. 701 7th Avenue was known by a variety of names during its century-long life span. Like the slightly older yet much more famous One Times Square at the opposite end of the square, the building engaged in the neighborhood’s classic disappearing act, where giant billboards seen by millions made their renovation-scarred hosts all but invisible. But behind the ads, standing on a 16,000-square-foot lot, was a building with a history as dramatic and diverse as that of the famous square on which it stood.

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What Notable NYC Buildings Were Demolished in 2015?

In 2015, New York’s landmarks law turned 50 years old. Events and discussion panels were held across the city throughout the year. The Museum of the City of New York held the commemorative Saving Place exhibit. As YIMBY reported, six individual landmarks and four historic districts were designated during this period. However, last year also saw its fair share of demolitions. Here, we look back at a small selection from the dozens of buildings that met the wrecking ball over the course of 2015. These eight structures range from architectural masterpieces to eyesores and span across a variety of decades, styles, and uses – as diverse as the Big Apple’s built environment itself.

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701 Seventh Avenue

Excavation Wraps Up At 701 Seventh Avenue, Site Of 39-Story, 452-Key Marriott Edition Hotel

Back in October of 2012, YIMBY broke news of plans for a significant hotel and retail tower at 701 Seventh Avenue, in Times Square, and now that excavation is nearly complete, foundation work is imminent on the 39-story, 452-key Marriott Edition, according to the New York Post. Dubbed 20 Times Square, the building will measure just under 270,000 square feet and will include 76,000 square feet of retail space. The retail base will also feature an 18,000 square-foot LED sign. Steven Witkoff, Ian Schrager, Winthrop Realty Trust, and Maefield Development are the developers, while PBDW Architects is designing. Completion is expected in 2017.


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