572 11th Avenue

572 Eleventh Avenue

The Moinian Group’s 572 Eleventh Avenue Officially Dubbed “Oskar” as Opening Day Approaches

The blocks of Midtown West feature some of the largest new developments of any neighborhood in the Five Boroughs, with the Moinian Group’s Sky containing the most apartments of any tower in the city, with over 1,100 in all. But just a few blocks to the northeast, the developer is nearing completion on a slightly smaller 164-unit building at 572 Eleventh Avenue, which will officially be named Oskar, and has now launched its teaser website.

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572 Eleventh Avenue

Reveal for Moinian Group’s 572 Eleventh Avenue, Designed by CetraRuddy, Midtown West

The most prominent new development in the lower West 40s is obviously of the super-sized variety, with projects like 551 Tenth Avenue and 605 West 42nd Street now dominating the neighborhood. But there are a few smaller lots remaining that will host more modestly-sized buildings, and among those is 572 Eleventh Avenue, which used to house a diner. Now, YIMBY has the reveal for its replacement — which will span from 43rd all the way to 44th Street — designed by CetraRuddy, and under development by the Moinian Group.

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Demolition at the Market Diner. Photo by Tectonic.

Market Diner Being Demolished To Make Way For Apartments At 572 Eleventh Avenue

For decades (with a brief break), Manhattan had a diner, complete with outdoor seating and a tiny parking lot, near the edge of Midtown West/Hell’s Kitchen. Last year, we learned that the Market Diner at 572 Eleventh Avenue (at the corner of West 43rd Street) would be replaced by an apartment tower. Now, a photo from our friend Tectonic shows that demolition has begun.

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