Exterior work is making steady progress on the topped-out Gene Kaufman-designed hotel at 305 West 48th Street in Hell’s Kitchen. Located between Eighth and Ninth Avenues, the 303-foot-tall, 27-story tower will contain 211 hotel rooms to help sate the booming demand for lodging in the tourism-heavy Times Square area. Bright Management is listed as the developer and Rockwell Group is in charge of designing the building’s interiors and amenity spaces.
Photos show nearly all the glass on the main southern elevation in place. The last major exterior component left to be completed is the installation of the colorful red and yellow paneling around the corners of the edifice, which is depicted in the main rendering. This unconventional cladding will give the hotel a sense of vibrancy that fits with the energy and eclectic architecture of nearby Times Square.
The floor of the upcoming rooftop lounge can be seen protruding over the edge of the southern profile.
The nearly 73,000-square-foot project will devote 59,000 square feet to hotel rooms. Amenities include a bar and lounge in the cellar, a ground-level rear garden, a second-floor terrace, and a rooftop lounge on the 27th floor. Nearby transit options include the C and E trains at the 50th Street subway station, and the A, C, and E trains and NJ Transit buses at the Port Authority Bus Terminal, which also features underground access to the Times Square-42nd Street station, serviced by the 1, 2, 3, 7, N, Q, R, and W trains.
A completion date for 305 West 48th Street has not been announced yet, though it’s possible that work could finish before the end of 2020.